‘Wow!’ Your Customers
16 Ways to Improve Your Laundry Business – And, More Importantly, Your Customers’ Perceptions of It When was the last time a customer actually blurted out “Wow!” when he or she walked into your laundry for the very first time? My guess is that this...Back to School
Strengthen Your Business by Earning Your Ph.D. in ‘Laundrology’ I recently got the idea to add a new category to the long list of scientific “-ology” subjects that exist in our world today. I’ve decided to create a brand new discipline and call...What If…?
Four Common Questions That Keep First-Time Laundry Owners Up at Night First-time laundry owners are an interesting group. Based on my 30 years of experience as a distributor working with many of them, the typical rookie operator is overflowing with nervous enthusiasm...The 7 Qualities of a Profitable Marketer
Boost Your Laundry Business by Developing These Critical Skills Marketing is every laundry owner’s link to the outside world. It’s how you persuasively encourage people to repeatedly purchase your products and services. Conceptually, it’s just that...More Thoughts Off the Top of My Head
Observations on Life and the Laundry Business – The Sequel Just over a year ago, I wrote a column in this space, which was entitled, “Thoughts Off the Top of My Head.”And it was so well-received that I felt a sequel was in order. As I noted in the...
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