Stay on Target
Knowing Your Audience is the Key to a Strong Advertising Message It’s a fact that many laundromat owners love to advertise. And it’s equally true that several of these operators, unfortunately, do so incorrectly – thus, spending large sums of money for very little...
The Formula for Powerful Advertising
Don’t Overlook the Impact of Human Psychology on the Success of Your Promotional Campaigns I’m a firm believer that advertising is simply applied psychology using print, television, radio or any other media platform the advertiser so chooses. Given that, it stands to...
‘In the Middle of Every Difficulty Lies Opportunity’
How to Stay Wired to Successfully Deal with the COVID-19 Pandemic Can I be completely honest with you? I certainly don’t in any way mean to minimize the very real human toll that the COVID-19 pandemic has exacted. However, I’m finding this whole coronavirus mess to be...
Understanding Our Economic Behavior
How Our Psychological Makeup Impacts Our Financial Decisions I’ve consulted with a great many laundromat owners over the years. And nearly all of them have been preoccupied with their financial decisions – either those that had been made in the past or those that the...
What’s on My Bookshelf?
The ‘Best of the Best’ from the Author’s Own Personal Business Library I’ve had the same office in the same building for the last 15 years – from which my brother, Fred, and I run our laundry machinery distributorship. As with most repetitive actions, when I arrive to...
CLA Business Solutions
CLA is working with select service providers to offer programs and services to help you with your business operations
New Laundromat Entrepreneur
Get this free guide to the laundry industry that will help you navigate your start-up. This is the definitive handbook from the CLA for potential investors interested in purchasing or building a laundromat.