Changing the Game
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...Excellence 18: Learning from the Best
The Industry’s Leading Operators Descend on Southwest Florida for a High-Tech Look at an Evolving BusinessMore than 200 of the nation’s leading laundry owners and industry executives recently joined their peers for two days of high-level networking and...The Color of Money
How to Effectively Use Color to Market Your Laundry Business”I found I could say things with color that I couldn’t say any other way.” – Georgia O’Keeffe, American artistThe psychology of the perception of color as it is related to persuasion...Signs of Success
Is Your Store’s Exterior Signage Doing All It Can for Your Laundry Business?Your exterior signs serve as a type of silent salesperson for your self-service laundry.They draw attention to your business and help differentiate it from the others down the street or...Telling Your Story, Shaping Your Brand
An Interview with Branding Expert and Business Author Karen Tiber Leland Karen Tiber Leland is a branding expert and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.” She is also the president of Sterling Marketing Group,...
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New Laundromat Entrepreneur
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