The Color of Money

How to Effectively Use Color to Market Your Laundry Business”I found I could say things with color that I couldn’t say any other way.” – Georgia O’Keeffe, American artistThe psychology of the perception of color as it is related to persuasion...

Signs of Success

Is Your Store’s Exterior Signage Doing All It Can for Your Laundry Business?Your exterior signs serve as a type of silent salesperson for your self-service laundry.They draw attention to your business and help differentiate it from the others down the street or...

Telling Your Story, Shaping Your Brand

An Interview with Branding Expert and Business Author Karen Tiber Leland Karen Tiber Leland is a branding expert and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.” She is also the president of Sterling Marketing Group,...

‘Time’ Is On His Side

Originally posted – Nov issue/2012 New Entrepreneur Opens His First Self-Service Laundry in Upstate New York At only 27, Scott Carey can already see his future – and it involves dirty laundry. Hopefully, lots and lots of dirty laundry. After all, Carey is the...

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