by Jeff Gardner | Sep 26, 2018 | Uncategorized
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
by Bob Nieman | Jun 29, 2018 | Uncategorized
The Industry’s Leading Operators Descend on Southwest Florida for a High-Tech Look at an Evolving BusinessMore than 200 of the nation’s leading laundry owners and industry executives recently joined their peers for two days of high-level networking and...
by Stephen Bean | Oct 30, 2017 | Uncategorized
How to Effectively Use Color to Market Your Laundry Business”I found I could say things with color that I couldn’t say any other way.” – Georgia O’Keeffe, American artistThe psychology of the perception of color as it is related to persuasion...
by Bob Nieman | Feb 27, 2017 | Uncategorized
Is Your Store’s Exterior Signage Doing All It Can for Your Laundry Business?Your exterior signs serve as a type of silent salesperson for your self-service laundry.They draw attention to your business and help differentiate it from the others down the street or...
by Bob Nieman | Jul 27, 2016 | Uncategorized
An Interview with Branding Expert and Business Author Karen Tiber Leland Karen Tiber Leland is a branding expert and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.” She is also the president of Sterling Marketing Group,...
by Bob Nieman | Mar 26, 2015 | Uncategorized
Industry Veteran Van Merrill Appointed to Spearhead Software Licensing Program WashClubTrak, a web-based laundry and drycleaning pickup and delivery service, recently hired industry veteran Van Merrill as its director of business development nationwide. At...