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Originally posted - Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here's the big question: can a small business – like your coin laundry – use big-business marketing...

Originally posted - Jun 05, 2013 The absolute best time to improve yourself – and your habits – is the present. Why wait? Here's a sobering thought: at this very moment, you're the youngest you'll ever be and the oldest you've ever been. So, like I said, why wait? How...

Originally posted - Jul 09, 2013 Think left and think right, And think low and think high, Oh, the thinks you can think up, If only you try." – Dr. Seuss   Creativity has got to be the coolest of all the mental skills. After all, it's responsible for every type...

Orignally posted - Sep 28, 2012 Every small business – including your self-service laundry – reflects the personal ethics, values and specific work habits of its owner. Your "business aura" is an exact mirror image of you, the owner. And the people who patronize your...

Originally posted - Nov 26, 2012 The paramount universal truism of business is that all customers are people. Therefore, it's logical to assume that, if we become proficient at understanding the psychology of the human organism, we should end up as improved marketers....

Originally posted - Apr 12, 2013 "If we listened to our intellect, we'd never go into business because we'd be too cynical. Well, that's nonsense. You've got to jump off cliffs all the time and build your wings on the way down." - Annie Dillard, American author and...

Originally posted - May 06, 2013 I've been in the laundry business for the last 28 years, both as a distributor and a coin laundry owner. And, along the way, I've kept lists of the things I've learned. Some people collect stamps or coins or baseball cards. However, I...

Originally posted - Jun 27, 2014 I once read that "the ability to find energy and power from what we can't know or control provides an immense competitive advantage." Of course, as self-service laundry owners, we can only know so much about our businesses, the...

Originally posted - May 29, 2012 A fellow hands me a bag containing six marbles - five of the marbles of white and one is black - and he asks me to blindly draw a marble from the bag. If it's white, he says he'll pay me $20; however, if the marble is black, I must pay...

Originally posted - Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the world....

Originally posted - Aug 10, 2012 As coin laundry owners, sometimes we're simply too close to our businesses to actually see what we are doing wrong or the mistakes we are repeatedly making. Because most people are creatures of habit, we can easily get into the habit...