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Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...

Originally posted - Nov 08, 2013 "One advantage of talking to yourself is that you know at least somebody is listening." – Franklin P. Jones, American journalist Humans (and most other animals) are born with two ears and one mouth – which can be interpreted to mean...

Originally posted - Nov 25, 2014 "Write the bad things that happen to you in the sand; that way they can be easily erased from your memory." - Middle Eastern proverb I've noticed that very often when things "go wrong"based on one's past decisions - either from a...

Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...

Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...

Originally posted - Aug 27, 2012 Originally developed by a group of psychologists at Harvard University in 1990, an exciting concept called "neuromarketing" is now creating a significant buzz within the business world as perhaps being the key to more thoroughly...

Originally posted - Oct 30, 2013 "The price of anything is the amount of life you exchange for it." Henry David Thoreau American Author, Poet and Philosopher I would estimate that there are - give or take - about 35,000 self-service laundries within the United States....

Originally posted - Nov 17, 2014 By nature, I can be very philosophical. As a result, I'm endlessly fascinated by what others have to say about life and about their personal rules of living. I tend to collect these thoughts and sayings – most of the time forgetting...

Originally posted - Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn't one of them. In a nutshell, what I mean...

Originally posted - Oct 21, 2014 In past columns, I've mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include their age,...

Originally posted - Feb 19, 2013 Several months ago, I wrote a column entitled, "Philosophers in the Gift Shop." In that column, I mentioned how every Sunday I work in the emergency department of a large metropolitan Detroit hospital. And, within this hospital, there...

Originally posted - Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here's the big question: can a small business – like your coin laundry – use big-business marketing...