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Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Originally posted - Sep 12, 2013 "Time is a dressmaker specializing in alterations." – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those on a fast track to...

Originally posted - Apr 25, 2014 The most popular and traditional way to keep up with information about one's specific business or profession is by simply reading information offered by knowledgeable individuals who also reside within, or are closely related to, that...

Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...

Originally posted - Nov 08, 2013 "One advantage of talking to yourself is that you know at least somebody is listening." – Franklin P. Jones, American journalist Humans (and most other animals) are born with two ears and one mouth – which can be interpreted to mean...

Originally posted - Nov 25, 2014 "Write the bad things that happen to you in the sand; that way they can be easily erased from your memory." - Middle Eastern proverb I've noticed that very often when things "go wrong"based on one's past decisions - either from a...

Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...

Originally posted - Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here's the big question: can a small business – like your coin laundry – use big-business marketing...

Originally posted - May 12, 2014 Isn't the internet amazing? Just think about it - from your computer or mobile device, you have the ability to explore the world and, along with it, a world of knowledge. It's virtually limitless in terms of the subjects you can...

Originally posted - Jul 16, 2014 I have often thought that, to gain market share, effective advertising is the name but cleverly pairing features and benefits is the game. Not only is this true, but I guess it's poetic justice as well. There's old advertising adage,...

Originally posted - Feb 13, 2012 Every Sunday, I work as a volunteer in the emergency department of a major hospital in the Detroit area. This particular hospital happens to have an extraordinary gift shop. One of the best features of this shop is its amazing...