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2018: A Look Back
Recapping the Past Year… And Taking a Glimpse into the Industry’s Future It’s that time of year again – a time to reminisce about the 365 days gone by – and to try to predict what the next 365 have in store. Everyone does it – from the largest television networks to...
Business Spotlight
How Vended Laundries Might Solicit Commercial Laundry Services
Many vended laundries successfully offer commercial laundry pickup and delivery service to a variety of businesses — from small hotels to medical clinics and dry cleaners — for big gains in store revenue and profit. Moving into this sector makes good sense because it...
Columns
The Business Mind
Vive La Différence
How to Use Diversity Marketing to Boost Sales and Grow Your Laundry Business For a long time, marketing efforts for companies big and small had one major common denominator. Essentially, they all targeted an older, white audience. Years ago, this strategy may have...
Wash With Wally
Wash with Wally: The Keys to Cleaning Cloth Restaurant Napkins
I have potential commercial account that would require us to launder cloth napkins for an Italian restaurant. The napkins are red and most certainly will have oil and other food stains. The client wants these napkins laid out flat for delivery. What are the best...
The Laundry Doctor
In Your Face
Never Stop Looking for Creative Ways to Get Your Brand in Front of Your Customers – And Potential Customers If you’re a regular reader of PlanetLaundry, you know that my fellow columnists Stephen Bean and Dennis Diaz are always talking about the importance of your...
