Fine-Tune Your Message

Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing “Before you can have a share of market, you must have a share of mind” – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to...

On the ‘Home’ Front

Grow Your Laundry Business by Offering Today’s Homeowners What They Want For years, the general consensus had been that competing self-service laundries shared a finite customer base within a given marketplace. Following this line of reasoning, a new store in...

Up and Running, Part 2

Store Owners Share Their Strategies for Keeping Laundry Equipment in Service and Operating Smoothly [This is the second part in a series on equipment repairs and maintenance.] In last month’s cover story, a number of laundry owners shared their strategies and...

Building a Winning Team, Part 2

How to Quickly Track a New Hire’s Progress and Likelihood of Success Right from the Beginning [This is the second of a three-part series on hiring and training laundry attendants.] Last month, in the first of our series on attendants, I noted that it was...

Business Bio: The Laundry Tub

Joseph Basile The Laundry Tub Lantana, Fla. Before Getting into the Laundry Business… Basile is also a general contractor and property developer. Store Opening June 2015 Business Hours 7:30 a.m. to 9:30 p.m. daily Staff Three full-time attendants, working two shifts...