The Power of Optimism

11 Strategic Steps for Developing a More Positive Outlook on Life and Business Permit me to set the stage for this article with a fascinating true story… The winters in Michigan can be frigid – and the winter of 1994 was no exception. As a result, Dale...

Get ‘Psyched’ Up!

Here Are Five Fascinating Psychological Tidbits to Help Strengthen Your Business Mind… And Boost Your Laundry Operation Having a few degrees in psychology, I tend to be curious about human behavior – especially within the business world. And I’m a...

Did You Hear the One About… ?

Here Are Three Examples of the Many Business Lessons That Can Be Derived From Everyday Humor Over the years, I’ve noticed that instructional philosophies on life and business are very often hidden within humor and jokes – and these “lessons”(as...

Fine-Tune Your Message

Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing “Before you can have a share of market, you must have a share of mind” – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to...

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