by Stephen Bean | Aug 25, 2016 | The Business Mind
Current Research into the Human Brain Has Begun to Explain How and Why Customers React to Marketing Messages in the Way They Do “As regarding advertising, you’ve got to say it in such a way that people will feel it in their gut, because if they don’t...
by Stephen Bean | Jul 27, 2016 | The Business Mind
Here Are Three Examples of the Many Business Lessons That Can Be Derived From Everyday Humor Over the years, I’ve noticed that instructional philosophies on life and business are very often hidden within humor and jokes – and these “lessons”(as...
by Stephen Bean | Jun 30, 2016 | The Business Mind
Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing “Before you can have a share of market, you must have a share of mind” – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to...
by Stephen Bean | May 26, 2016 | The Business Mind
Maximize Profits by Changing the Way You Personally View Your Self-Service Laundry Operation As the story goes, two young salmon were swimming along one day when they were passed by a much older and far wiser fish coming from the opposite direction. The older fish...
by Stephen Bean | Apr 29, 2016 | The Business Mind
16 Ways to Improve Your Laundry Business – And, More Importantly, Your Customers’ Perceptions of It When was the last time a customer actually blurted out “Wow!” when he or she walked into your laundry for the very first time? My guess is that this...
by Stephen Bean | Apr 1, 2016 | The Business Mind
Strengthen Your Business by Earning Your Ph.D. in ‘Laundrology’ I recently got the idea to add a new category to the long list of scientific “-ology” subjects that exist in our world today. I’ve decided to create a brand new discipline and call...