PlanetLaundry Podcast
America’s #1 Resource for Vended Laundry News & Info
PlanetLaundry is the official publication of CLA and is trusted by thousands of laundry professionals to deliver the latest news and industry-specific topics.
How Effective is Your Digital Marketing?
Laundry Owners Can Accurately Track Their ROI by Focusing on Brand Awareness, Customer Acquisition and Customer Retention Flush. Have you ever felt this happening to your marketing dollars? Where did they go? Many laundry owners are curious about investing more into...
Creating an Emotional Connection
Chicago-Area Owner Tom Benson Discusses the Customer-Focused Programs That Set His Business Apart from the Crowd Ten years ago, Tom Benson reopened the doors to his rebuilt and renovated laundry business, World's Largest Laundromat, after it had been destroyed by a...
Creating an Emotional Connection
Chicago-Area Owner Tom Benson Discusses the Customer-Focused Programs That Set His Business Apart from the Crowd Ten years ago, Tom Benson reopened the doors to his rebuilt and renovated laundry business, World's Largest Laundromat, after it had been destroyed by a...
Headlines
Laundry Owners Warehouse Releases First Film of New Series
Laundry Owners Warehouse, headquartered in Ft. Lauderdale, Fla., has released the first short film in a planned series, which will focus on brand building and generating brand awareness. The first film can now be seen exclusively at the company's website,...
Four Steps to Facebook Success
Now That You've Created a Facebook Page, Here Are the Four Foundations of Social Media Mastery By Bonnie Hanson [This is the second in a series of articles on how to market your laundry business through Facebook. The first article appeared in the September 2017 issue...
Huebsch Names Store Owner of the Quarter
Huebsch has named Adam Dixon the latest recipient of its Store Owner of the Quarter Award. Dixon, who decided he needed a career change, closed his chiropractic practice and built Duck River Laundry in Shelbyville, Tenn. "The laundry Adam opened is an example of the...
Illinois CLA Continues to Battle Chicago Water Tax; Ordinance Introduced
As reported here earlier, Chicago has begun implementing a large tax on city water. The first tax of 7.5 percent was put in place in March and will continue to climb over the next four years, until it reaches a rate of 30 percent. What's more, this doesn't take into...
Dexter University Hosts Service Academy
Dexter Laundry recently hosted many of the industry's leading service technicians during its Dexter University – Service Academy. Representing more than 200 years of experience in the laundry industry, the Service Academy attendees included technicians who are...
Big Fish ’17 Raises Big Bucks for LaundryCares Foundation
The social group known as Big Fish held its annual outing this past September, with an aim toward fishing, fellowship and fundraising. This year's gathering of laundromat industry veterans yielded plenty of lunkers at Tetu Island Lodge in northwest Ontario, but the...
Aaxon Event Draws New Investors
Aaxon Laundry Systems, based in Ft. Lauderdale, Fla., held its second annual Aaxon Autumn Expo on October 3 at the company's headquarters. Leading industry vendors - including SpyderWash, ESD, Imonex, Rowe and others - were on hand to meet with attendees about their...
CLEC Expands Territory in Mississippi
Commercial and Coin Laundry Equipment Co., based in Gulf Breeze, Fla., recently completed the purchase of Delta Laundry Equipment Co., headquartered in Greenwood, Miss. This marks the second acquisition for CLEC." CLEC has been in a steady state of growth over the...
Statewide Salutes Successful Operators
Statewide Laundry Equipment - with offices in Jacksonville, Tampa, Orlando and Miami - has awarded central Florida owners Ed and Rachael Ellis with the company's Statewide Success Spotlight Award in recognition of the couple's dedication toward operating a prosperous...
The Color of Money
How to Effectively Use Color to Market Your Laundry Business"I found I could say things with color that I couldn't say any other way." – Georgia O'Keeffe, American artistThe psychology of the perception of color as it is related to persuasion is a fascinating subject...
Attracting and Retaining Top Talent for Your Laundry Business
As any store owner will tell you, one of the toughest parts of running a vended laundry business is hiring – and then hanging onto – quality attendants. However, one of the ways some laundromat operators are overcoming this hurdle is by providing performance...
Wash with Wally: Replacing Vinyl Tile with a Poured Resin Floor
My vinyl tile floor is old and needs to be replaced. I'm considering perhaps ceramic or some other form of decorative tile. What do you think? Are there other options available that you would recommend? One other great option is to go with a poured resin flooring....
SPONSORED CONTENT
This Month's Issue
- Green is Good Business: Green Operations Increasingly Important to Feed Consumer Demand
- Women In Laundry: Lee Ann Geurts Loves a Challenge
- Store Profile: Kings Laundry Kicking it in Los Angeles
- Untapped Growth Opportunities
- And More…
THE LATEST ON LAUNDROMATS
Industry News
Speed Queen Opens 700th Branded Laundry
Speed Queen recently reached a milestone by opening its 700th branded laundromat, with the launch of its new store in Orbassano, Italy. “New investors and entrepreneurs continue to leverage the brand equity and our proven business model of Speed Queen-branded...
HappyNest Launches Chicago Location
Laundry pickup-and-delivery service HappyNest has expanded into the Chicago market. “Having made good inroads along the East Coast and continuing to grow that market, we also want to find the best operators in the Midwest region, and Atukwe Newell and the Bubbleland...
ESD, PayRange Partner on Mobile Payment
PayRange Inc. recently announced a new partnership with long-time laundry payments technology company ESD, which has approximately 2 million card readers in the field and estimates its active user base at 20 million consumers who use those machines on a regular basis....
Laundromats Are Essential
CLA Releases New Video Highlighting Industry’s Response to the Challenge of COVID-19 The laundromat industry, led by owners and their employees, has stepped up to the challenge of the COVID-19 crisis by increasing disinfecting procedures and applying new approaches...
Fowler to Offer Touchless Mobile Payment
Fowler Laundry Solutions, headquartered in Union, N.J., has chosen mobile payment provider PayRange to upgrade the distributorship’s equipment with touchless payment via PayRange’s mobile app. Fowler is mobilizing to adapt to the new realities of doing business during...
FROM YOUR FAVORITE INDUSTRY EXPERTS
Columns
The Laundry Doctor
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The Business Mind
It’s the Law!
Originally posted - Nov 26, 2012 The paramount universal truism of business is that all customers are people. Therefore, it's logical to assume that, if we become proficient at understanding the psychology of the human organism, we should end up as improved marketers....
Wash With Wally
Wash with Wally: Battling Smoke Odors
Originally posted - Dec 28, 2012 I have a wash-dry-fold customer who is a very heavy smoker. In the winter, it seems that the clothes he brings in are at their worst; even the plastic hamper he brings them in reeks of smoke. I have tried an odor-reducing fabric...
Viewpoint
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Digital Marketing
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Strategic Corporate Allies Program
Our Strategic Corporate Allies support CLA’s mission through advocacy, education, and innovation to strengthen the industry, advance our members’ businesses, and prepare the next generation of laundry professionals for the future.
Interested in becoming a Strategic Corporate Ally of CLA? Contact President & CEO, Brian Wallace via email at [email protected] or call (630) 491-0499.
