PlanetLaundry Podcast
America’s #1 Resource for Vended Laundry News & Info
PlanetLaundry is the official publication of CLA and is trusted by thousands of laundry professionals to deliver the latest news and industry-specific topics.
One-Stop Washing
Originally posted - Jan 21, 2013 Capturing three revenue streams - a car wash, pet wash and a self-service laundry - Crystal Clear Wash in Montrose, Colo., is not only distinctive and profitable, but it also makes easy even easier. This three-in-one facility is...
Perry Creek Laundromat
Jeff and Annette Freking Perry Creek Laundromat Sioux City, Iowa Before Getting into the Laundry Business... Jeff continues to crop farm and also owns several rental properties. Annette worked as an RN at a local hospital for many years, but has just recently left the...
Headlines
More Lessons from the Gift Shop
Originally posted - Feb 19, 2013 Several months ago, I wrote a column entitled, "Philosophers in the Gift Shop." In that column, I mentioned how every Sunday I work in the emergency department of a large metropolitan Detroit hospital. And, within this hospital, there...
Blaze a Trail
Originally posted - Apr 14, 2014 Extremely successful individuals in any industry have always fascinated me because they're significantly different from the rest of the pack. They dramatically stand out. They're not part of the herd… they're the ranchers. They blaze...
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Master the Changeup
Originally posted - Sep 12, 2013 "Time is a dressmaker specializing in alterations." – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those on a fast track to...
To ‘Coin’ a Phrase
Originally posted - Apr 25, 2014 The most popular and traditional way to keep up with information about one's specific business or profession is by simply reading information offered by knowledgeable individuals who also reside within, or are closely related to, that...
Go Public
Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...
Listen… Really Listen!
Originally posted - Nov 08, 2013 "One advantage of talking to yourself is that you know at least somebody is listening." – Franklin P. Jones, American journalist Humans (and most other animals) are born with two ears and one mouth – which can be interpreted to mean...
What If?
Originally posted - Nov 25, 2014 "Write the bad things that happen to you in the sand; that way they can be easily erased from your memory." - Middle Eastern proverb I've noticed that very often when things "go wrong"based on one's past decisions - either from a...
Get Psyched Up!
Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...
How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...
Get on Your Customers Nerves
Originally posted - Aug 27, 2012 Originally developed by a group of psychologists at Harvard University in 1990, an exciting concept called "neuromarketing" is now creating a significant buzz within the business world as perhaps being the key to more thoroughly...
Have a Good One!
Originally posted - Oct 30, 2013 "The price of anything is the amount of life you exchange for it." Henry David Thoreau American Author, Poet and Philosopher I would estimate that there are - give or take - about 35,000 self-service laundries within the United States....
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This Month's Issue
- Get Clear to Keep it Clean: Find Focus to Maximize Your Marketing Efforts
- Women In Laundry: From the Washroom to the Boardroom
- Store Profile: Southern Suds Changing the Game
- Member Spotlight: Hutchinson Belt Drive Systems
- And More…
THE LATEST ON LAUNDROMATS
Industry News
Southern Automatic Grows Sales Team
Southern Automatic Machinery Co. recently added Lane Young to its sales team. Young has more than 20 years of experience in outside sales - nine of which were spent at EcoLab. When asked to describe his sales approach, Young quotes Douglas Adams: "To give real...
Spynr Creates New Technology Division, Nicoletta Joins the Company
Spynr, Inc. has announced the creation of Spynr Technologies, Inc., a new technology division of the company, developed by Spynr President Dennis Diaz and industry veteran JP Nicoletta. Spynr Technologies was created to complement the company's mission of helping...
Clean 2017: Industry Leaders to Appear at PlanetLaundry Booth
Next month in Las Vegas, while making your rounds of the exhibit floor at Clean 2017 and checking out the latest and greatest products the industry has to offer, be sure not to miss your opportunity to meet and chat with three of the laundry business’s leading...
Retail Design Expert to Speak at Clean 2017
The Coin Laundry Association has announced that Brian Dyches, a leading authority on interior design strategies for retail environments, will be speaking at this year's Clean Show in Las Vegas. Mr. Dyches' presentation - "Leading by Design: What Laundromats Can Learn...
Alliance to Discontinue Sales of IPSO Equipment in U.S., Canada
Alliance Laundry Systems has announced that it will discontinue sales and marketing of IPSO-branded laundry equipment in the United States and Canada, beginning in April 2018. The move will not impact sales of the brand outside of the United States and Canada. "This...
FROM YOUR FAVORITE INDUSTRY EXPERTS
Columns
The Laundry Doctor
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The Business Mind
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Wash With Wally
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Viewpoint
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Digital Marketing
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Strategic Corporate Allies Program
Our Strategic Corporate Allies support CLA’s mission through advocacy, education, and innovation to strengthen the industry, advance our members’ businesses, and prepare the next generation of laundry professionals for the future.
Interested in becoming a Strategic Corporate Ally of CLA? Contact President & CEO, Brian Wallace via email at [email protected] or call (630) 491-0499.