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Originally posted - Apr 14, 2014 Extremely successful individuals in any industry have always fascinated me because they're significantly different from the rest of the pack. They dramatically stand out. They're not part of the herd… they're the ranchers. They blaze...

Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Originally posted - Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here's the big question: can a small business – like your coin laundry – use big-business marketing...

Originally posted - Jun 27, 2014 I once read that "the ability to find energy and power from what we can't know or control provides an immense competitive advantage." Of course, as self-service laundry owners, we can only know so much about our businesses, the...

Originally posted - May 29, 2012 A fellow hands me a bag containing six marbles - five of the marbles of white and one is black - and he asks me to blindly draw a marble from the bag. If it's white, he says he'll pay me $20; however, if the marble is black, I must pay...

Originally posted - Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the world....

Originally posted - Aug 10, 2012 As coin laundry owners, sometimes we're simply too close to our businesses to actually see what we are doing wrong or the mistakes we are repeatedly making. Because most people are creatures of habit, we can easily get into the habit...

Originally posted - May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes - to which the parachutist deadpans: "I'm not...

Originally posted - May 12, 2014 Isn't the internet amazing? Just think about it - from your computer or mobile device, you have the ability to explore the world and, along with it, a world of knowledge. It's virtually limitless in terms of the subjects you can...

Originally posted - Jul 16, 2014 I have often thought that, to gain market share, effective advertising is the name but cleverly pairing features and benefits is the game. Not only is this true, but I guess it's poetic justice as well. There's old advertising adage,...

Originally posted - Feb 13, 2012 Every Sunday, I work as a volunteer in the emergency department of a major hospital in the Detroit area. This particular hospital happens to have an extraordinary gift shop. One of the best features of this shop is its amazing...