Columns

The Laundry Doctor

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Wash With Wally

The Business Mind

Think Big

Originally posted - Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here's the big question: can a small business – like your coin laundry – use big-business marketing...

Shaping Perceptions

Orignally posted - Sep 28, 2012 Every small business – including your self-service laundry – reflects the personal ethics, values and specific work habits of its owner. Your "business aura" is an exact mirror image of you, the owner. And the people who patronize your...

Crossing Paths

Originally posted - May 07, 2012 Those of you familiar with comedian Steven Wright have probably heard his hilarious one-liner about a man who asks a parachutist if he ever finds it frightening to jump out of airplanes - to which the parachutist deadpans: "I'm not...

Viewpoint

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Digital Marketing

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