Columns

The Laundry Doctor

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Wash With Wally

The Business Mind

Go Public

Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...

Say What?

Originally posted - Oct 21, 2014 In past columns, I've mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include their age,...

Think Big

Originally posted - Nov 14, 2012 As we all know, big businesses have big marketing budgets on which they spend big dollars and, often times, achieve big results. So, here's the big question: can a small business – like your coin laundry – use big-business marketing...

Viewpoint

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Digital Marketing

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