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The Laundry Doctor
For Rent
A Linen Rental Service May be the Perfect Way to Keep Your Washers Turning – And Your Business Growing Traditionally, when we speak of doing commercial accounts work in a laundromat setting, we’re most often talking about customer-owned goods. This is where the...
The Perfect Complement?
Here’s How Linen Rental Can Be a Profitable Addition to Your Full-Service Laundry Business One of the easier and more profitable opportunities for vended laundry owners who service commercial accounts – which a number of operators, including myself, have ventured into...
On Camera
Surveillance Technology Continues to Improve – And It Provides Laundry Owners With More Benefits Than You May Think A recent PlanetLaundry cover story discussed the ins and outs of laundromat security, with a good portion of that article highlighting the importance of...
Wash With Wally
Wash with Wally: ‘What Should I Name My Store?’
I’m building a brand new modern laundromat in my town. It’s almost completed, but I’m still at a loss as to what I should name my new business. We’re nearly ready to install the store’s signage, yet I’m still really stuck on a name. Can you give me any ideas? I would...
Wash with Wally: Negotiating a Long-Term Lease
I’m in the process of signing a lease for a laundromat. Due to the large investment, I am considering asking the landlord for a 20-year lease, which would give me enough time to pay off the debt and establish a profitable laundry business, with extra years left on...
Wash with Wally: Pricing Your Delivery Service, Installing an HVAC System, More…
I want to advertise my drop-off wash-dry-fold service, as well as the pickup-and-delivery option I offer with this full-service product. I currently charge an extra $10 for pickup and delivery, and this seems to be turning away some potential business. Should I change...
The Business Mind
The Art of Primal Persuasion
Here’s How to Influence Customer Buying Behavior through the Principles of Neuroscience It’s a most unfortunate fact that literally billions of dollars are wasted on advertisements across all industries – including the vended laundry business – that simply fall short...
Master Your Message
Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...
Be a Smooth Operator
Grow Your Laundry Business by Eliminating Points of Friction Leonardo da Vinci was born in Tuscany, Italy, in 1452. Although he had no formal education, he dabbled in painting (Mona Lisa and The Last Supper, to name a few), sculpting, architecture, engineering,...