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The Laundry Doctor
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Wash With Wally
Wash with Wally: Equipment Questions, Water Quality Issues and More…
I currently own two self-service laundries; however, my lease will soon expire at one of my stores, and the landlord has already indicated that he won't renew it. Fortunately, I've found another location that is suitable, and I'm considering using my current equipment...
Wash with Wally: Hair Dye Stains
One of my commercial accounts is a hair salon. Can you tell me the best way to remove dark hair dye from the white towels my client brings to me? Hair dye can be a real problem because different manufacturers use different types of bases for dyes. Some use a metallic...
Wash with Wally: Thoughts on Free Dry
I own a laundry business that has been in my family for 40 years. Although it does well, someone is building a new self-service laundry just a mile and a half away from my store. I've been considering offering free dry. What do you think about this strategy? I think...
The Business Mind
Are You Making Your Customers Work Too Hard?
Like all businesses, self-service laundries succeed or fail for a myriad of reasons. Over the years, I've had the opportunity to interview scores of laundry owners - and, when I do, I always ask them why they think they either have succeeded or perhaps not done so...
Dealing with Change (No Matter What Life Throws at You)
Change is Omnipresent, and It's Not Going Away - Embrace It! "When we are no longer able to change a situation, we are challenged to change ourselves." - Dr. Viktor Frankl, noted Austrian psychiatrist Did you know that the word "change"is one of the most commonly used...
Watch Your Language
[ Originally posted - Feb 17, 2012 Words are extremely powerful in the world of marketing. In fact, I'd argue that nothing is more important. Every word you choose for your advertising will either help you or hurt you. Not many words are neutral in their effect on...
Viewpoint
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Digital Marketing
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