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The Laundry Doctor

The Magic Number

When Processing Natural Fibers, It's Critical That Temperatures Remain Below 80 Degrees Temperature is a key component within the overall cleaning process. And one of the most important temperature thresholds with regard to cleaning is 80 degrees. What's so important...

Wash With Wally

The Business Mind

Tell Your Story

How to Grow Your Laundry Business Through the Art of Storytelling "Great stories happen to those who can tell them." - Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of allowing...

Pulling the ‘Trigger’

Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...

Creating a Buzz

Here's a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even "business" itself (at least as we are familiar with it these days),...

Viewpoint

Wi-Fi? Why Not?

As soon as the technology became available, we began offering Wi-Fi access in all of our laundry locations. And, as pricing within the marketplace has become more attractive, we have proportionally increased the speed of our Wi-Fi to accommodate the greatly increased...

Never Neglect Your Lease

Your lease can make or break your business, and that is especially true in the case of a laundromat. This is because, in most cases, a laundry business will last only as long as its lease.Leases are complicated, legalese-laden documents – typically at least 10 or more...

Continuing to Do Well by Doing Good

Thank you for the continuing privilege of serving you as the chair of the Coin Laundry Association's Board of Directors. Here we are at mid-year - our financial results for the first two quarters are in... and summer is upon us. The reports are in from Minding Your...

Digital Marketing

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