Columns
The Laundry Doctor
Growing Your Business by Serving Your Community
Seniors and Other Niche Market Segments May Be Perfect Opportunities to Build Your Wash-Dry-Fold Clientele In many ways, doing wash-dry-fold laundry for seniors in your community can almost be considered a public service commitment. At my store, I have about half a...
Minimizing Payroll, Maximizing Productivity
With Labor Costs on the Rise, Getting the Most Out of Your Staff is Critical to the Success of Your Wash-Dry-Fold and Commercial Laundry Business As a small-business owner, you’re very likely aware that there’s a movement in cities and states across the...
The Magic Number
When Processing Natural Fibers, It's Critical That Temperatures Remain Below 80 Degrees Temperature is a key component within the overall cleaning process. And one of the most important temperature thresholds with regard to cleaning is 80 degrees. What's so important...
Wash With Wally
Wash with Wally: Calculating Folding Space, Competing for Employees, More…
Is there some formula or rule of thumb that would guide me as far as how much folding space I should provide for my customers? According to most vended laundry industry data, three square feet of folding space for every dryer pocket in your facility is considered to...
Wash with Wally: Bleach Spots, Motor Oil Stains…
A few of my drop-off customers are complaining about small bleach spots on their clothes. However, we don't even use bleach on their clothes, nor do we place the garments where bleach could be splashed on them. The only thing I can think of is that maybe the bleach is...
Wash with Wally: Mat Rental, Marker Stains and More…
I have landed a commercial account with the local sewer and water department, washing their leather gloves. But I am having trouble getting the gloves soft and pliable. I also could use some tips on how to remove all of the dirt, grime and grease on them. I would...
The Business Mind
Tell Your Story
How to Grow Your Laundry Business Through the Art of Storytelling "Great stories happen to those who can tell them." - Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of allowing...
Pulling the ‘Trigger’
Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...
Creating a Buzz
Here's a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even "business" itself (at least as we are familiar with it these days),...
Viewpoint
Wi-Fi? Why Not?
As soon as the technology became available, we began offering Wi-Fi access in all of our laundry locations. And, as pricing within the marketplace has become more attractive, we have proportionally increased the speed of our Wi-Fi to accommodate the greatly increased...
Never Neglect Your Lease
Your lease can make or break your business, and that is especially true in the case of a laundromat. This is because, in most cases, a laundry business will last only as long as its lease.Leases are complicated, legalese-laden documents – typically at least 10 or more...
Continuing to Do Well by Doing Good
Thank you for the continuing privilege of serving you as the chair of the Coin Laundry Association's Board of Directors. Here we are at mid-year - our financial results for the first two quarters are in... and summer is upon us. The reports are in from Minding Your...
Digital Marketing
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