Columns
The Laundry Doctor
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Wash With Wally
Wash with Wally: How to Wash Throw Rugs
Originally posted - Jun 17, 2013 What advice can you give for washing throw rugs? Most throw rugs can be washed, even with a rubber backing. However, when washing any kind of a rug, wash it in cold water, because it's hard to determine how many different materials the...
Wash with Wally: Stains on Suede
Originally posted - May 02, 2014 A customer of mine recently brought in a chocolate-colored suede coat, on which she had spilled cola. Do you have any tips that would help me remove this dark stain for her? Suede can be very fragile to dye release. You can try using...
Wash with Wally: Cleaning Mop Heads
Originally posted - Oct 08, 2012 I recently landed a commercial laundry account, which involves cleaning closed-loop mop heads for a large nursing home in my area. Can you suggest the most efficient way to wash and dry these mop heads? The good news is that you don't...
The Business Mind
Take a Chance
Originally posted - Apr 12, 2013 "If we listened to our intellect, we'd never go into business because we'd be too cynical. Well, that's nonsense. You've got to jump off cliffs all the time and build your wings on the way down." - Annie Dillard, American author and...
The Cost of Being Wrong
Originally posted - May 29, 2012 A fellow hands me a bag containing six marbles - five of the marbles of white and one is black - and he asks me to blindly draw a marble from the bag. If it's white, he says he'll pay me $20; however, if the marble is black, I must pay...
Stay Tuned
Originally posted - Jan 03, 2013 In a recent column, I discussed a relatively new field called neuromarketing, which combines neuroscience and marketing strategies, and is creating off-the-charts excitement and credibility in several business sectors around the world....
Viewpoint
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Digital Marketing
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