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The Laundry Doctor
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Wash With Wally
Wash with Wally: Tracking Loads for Pickup and Delivery
Originally posted - Mar 07, 2013 I'm trying to establish a pickup and delivery business, in addition to my drop-off laundry service. I recently picked up the business of a retirement home, which has about 60 residents. How do I segregate the laundry loads? In other...
Wash with Wally: Keep Store Windows Unobstructed
Originally posted - Nov 21, 2014 I'm building a self-service laundry from the ground up, and I don't want to make any mistakes, even minor ones. My question pertains to my store's windows. Should I install stained glass or clear glass? I would strongly recommend that...
Wash with Wally: Vetting a New Laundry Location
Originally posted - Jan 31, 2014 I'm looking to build a new self-service laundry. I already own two stores, and I have time for one more. I think I've found a great location for this new laundry. The area is mostly Hispanic, and there aren't any other laundries within...
The Business Mind
It’s the Law!
Originally posted - Nov 26, 2012 The paramount universal truism of business is that all customers are people. Therefore, it's logical to assume that, if we become proficient at understanding the psychology of the human organism, we should end up as improved marketers....
Take a Chance
Originally posted - Apr 12, 2013 "If we listened to our intellect, we'd never go into business because we'd be too cynical. Well, that's nonsense. You've got to jump off cliffs all the time and build your wings on the way down." - Annie Dillard, American author and...
The Cost of Being Wrong
Originally posted - May 29, 2012 A fellow hands me a bag containing six marbles - five of the marbles of white and one is black - and he asks me to blindly draw a marble from the bag. If it's white, he says he'll pay me $20; however, if the marble is black, I must pay...
Viewpoint
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Digital Marketing
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