Feeling Emotional (Part 2)

Feeling Emotional (Part 2)

How to Use Emotional Intelligence to Better Manage Yourself and Your Laundry Business [This is the second of a two-part column. Part One can be read here.] While emotional skills may come more naturally to some due to their background and upbringing, there are ways...
Signs, Signs… Everywhere a Sign

Signs, Signs… Everywhere a Sign

How to Make Signage an Essential Ingredient of Your Laundromat’s Marketing Strategy Have you ever thought about how many signs you see in a given day? Likely, it numbers in the hundreds if you consider the signage on the internet, on buildings, on billboards, and in...
‘Making a Bouquet’

‘Making a Bouquet’

Promoting Your Laundromat in Today’s Culturally and Generationally Diverse Marketplace During the last 20 years, the changes that have occurred – from both technological and cultural/social standpoints – have been profound. And these changes have had a major impact on...
Build a Site That Sells

Build a Site That Sells

The Keys to Designing an Emotionally Powerful – And, Ultimately, Successful – Website for Your Laundromat Many laundromat owners love to advertise. And several of these operators use their websites for that intended purpose. However, in my estimation, most of these...