Unilever Confronts the ‘Chairdrobe’

Unilever Confronts the ‘Chairdrobe’

Marketers at consumer goods giant Unilever are focused on what they’re calling the “chairdrobe.” It’s that heap of lightly worn clothes draped over chairs in more and more bedrooms these days, often crumpling people’s “go-to garments.” It’s a familiar sight in the...

True Enough!

Seven Business (and Non-Business) Truisms That Can Be Applied Directly to Your Laundry Operation Virtually everyone you run into knows something you don’t. Think about that for a moment. With more than 300 million people in the United States, there are literally...
Building Strong Connections

Building Strong Connections

More meetings in more places for more people. This is the goal of the reinvented affiliate program and the new meeting concept that the Coin Laundry Association is excited to launch. In the May 2018 issue of PlanetLaundry, CLA President and CEO Brian Wallace wrote the...
Buyer Beware

Buyer Beware

Eight Best Practices to Follow When Buying a Property As the old saying goes, “Let the buyer beware.” And never are those words more accurate then when purchasing a property to be used for a vended laundry business – whether you’re looking to buy an...
At Your Service

At Your Service

What Are You Doing to Delight Your Laundry Customers? The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways. – Richard Branson The numbers don’t lie… More than half of...