The Buyer’s Journey
Last year, retail sales topped $655 billion during the months of November and December, and that number is expected to grow. The end-of-year rush to spend money on friends and family is always a good time for businesses, and even the neighborhood laundromat gets some...A Taxing Situation
Here’s a Look at the Current Legislative Climate Across the U.S. – And What It Could Mean for Laundry Tax ExemptionsOver the last several years, we have seen a significant rise in the number of proposals to impose new state sales taxes on services. Laundry...We’re Not a Have-To Business – We’re a Want-To Business’
An Interview with Michigan Laundry Owner Mark MurrayMark Murray – who owns the 5,200-square-foot FabriCare Express Laundry at the Adrian Image Center in Adrian, Mich. – grew up in the self-service laundry business. In fact, at one point, his father’s...Going Practically Green
Laundry Owners Reveal Their Utility-Saving Initiatives – And the Bottom Line Results Utility costs. It’s a topic guaranteed to get every laundry owner in the room talking. After all, water, natural gas and electricity are the lifeblood of every self-service...Get Sales Out of Your Online Marketing Setup
Six Steps to Properly Setting Up Your Sales FunnelWhen laundry owners contact me about increasing their wash-dry-fold businesses, converting more foot traffic or getting their pickup services off the ground, one of the first things I look at is whether or not their...Get Sales Out of Your Online Marketing Setup
Six Steps to Properly Setting Up Your Sales FunnelWhen laundry owners contact me about increasing their wash-dry-fold businesses, converting more foot traffic or getting their pickup services off the ground, one of the first things I look at is whether or not their...Marketing Your Laundry
Six Steps to Developing and Executing a Promotional Plan Tailored Specifically to Your BusinessIt doesn’t take an outrageous investment to market your self-service laundry business. However, it does take consistency, planning, and execution.If you don’t...Marketing Your Laundry Across Generations
Create Winning Promotional Campaigns by Focusing on Your Specific Customer Base When developing their advertising, many self-service laundry owners often forget that they are attempting to attract customers from a generationally and culturally diversified America. And...Business Bio: McPherson Express Laundry Center
Todd and Debra Whitehill Evan Whitehill Tom Aumiller McPherson Express Laundry Center McPherson, Kan. Before Getting into the Laundry Business… Todd and Evan Whitehill also own an independent insurance agency. Tom Aumiller is a facilities manager. And Debra...
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