by Wally Makowsky | Jul 25, 2019 | Uncategorized, Highlights, Wash With Wally
I own a self-service laundry, and one of my clients is our local high school. We wash the football team’s uniforms during the season. We’re located in “red dirt country,” which presents its own challenges when it comes to getting those uniforms clean. However, last...
by Stephen Bean | Jul 12, 2019 | Uncategorized, The Business Mind
Here’s How to Separate Your Laundry Business from the Other Stores in Your Marketplace Of all the endeavors that people participate in, very few of their performances can realistically be described as “iconic.” That’s true in sports, business, professions, and tens of...
by Jeff Gardner | Sep 26, 2018 | Uncategorized
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
by Bob Nieman | Jun 29, 2018 | Uncategorized
The Industry’s Leading Operators Descend on Southwest Florida for a High-Tech Look at an Evolving BusinessMore than 200 of the nation’s leading laundry owners and industry executives recently joined their peers for two days of high-level networking and...
by Stephen Bean | Oct 30, 2017 | Uncategorized
How to Effectively Use Color to Market Your Laundry Business”I found I could say things with color that I couldn’t say any other way.” – Georgia O’Keeffe, American artistThe psychology of the perception of color as it is related to persuasion...
by Bob Nieman | Feb 27, 2017 | Uncategorized
Is Your Store’s Exterior Signage Doing All It Can for Your Laundry Business?Your exterior signs serve as a type of silent salesperson for your self-service laundry.They draw attention to your business and help differentiate it from the others down the street or...