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The Laundry Doctor
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Wash With Wally
Wash with Wally: Mattress Pads, Mildew Odor and More…
I'm toying with the idea of opening a store that caters strictly to drop-off laundry customers, with no self-service business at all. The location I'm considering is densely populated, with residents in the upper-middle income range. What do you think? The drop-off...
Wash with Wally: Battling Garment Odors, Cleaning Tablecloths and More…
I bought a laundromat a few months ago, and I have been seeing the wash-dry-fold business decrease every month. I've taken my own clothes to my store to have them washed with our drop-off service, and the clothes came out smelling quite bad - to the point where I had...
Wash with Wally: Cards vs. Quarters, 24-Hour Stores, Stuffed Animals and More…
I'm going to remodel my self-service laundry. In the process, I'll be replacing all of the equipment, and adding some 80- and 125-pound washers. My question is whether to go with a card system or to stay with strictly quarters. With the increase in the cost of doing...
The Business Mind
Become a Show Off
Grab a Larger Share of Your Market Using Carefully Crafted Television Commercials During the last 15 years or so, I'll wager that I've written, directed and/or appeared in about 50 television commercials to advertise my self-service laundry business – or to help...
Are You a Person of Interest?
Become Someone with Whom Others Want to Do Business As an equipment distributor, I have met and interviewed quite a few laundry owners in my 30 years or so in the industry. Some of them are what I would describe as interesting people, while others… not so much. What's...
What’s Your Achilles’ Heel?
Identifying and Correcting Your Inherent Weaknesses Will Make You a Stronger Laundry Owner My guess is that most laundry owners privately think they do a great job and feel they have few, if any, weaknesses. However, if the truth be known, it's very likely they all...
Viewpoint
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Digital Marketing
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