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The Laundry Doctor
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Wash With Wally
Wash with Wally: Thoughts on Free Dry
I own a laundry business that has been in my family for 40 years. Although it does well, someone is building a new self-service laundry just a mile and a half away from my store. I've been considering offering free dry. What do you think about this strategy? I think...
Wash with Wally: Sunscreen Stains
Also, Removing Scorch Marks from Dryer Drums and Tackling Tough Iodine Spots I recently had a wash-dry-fold customer bring in several shirts with a distinct rosy stain around the necklines and down the fronts. We've determined that the stains were caused by sunscreen....
Wash with Wally: Offsetting High Water Costs
Also, Identifying Stains, Replacing Water Heaters and More... I own two self-service laundries, and the utility costs are killing me. To save money, I'm thinking about decreasing the water levels and perhaps eliminating one of the rinses on my washers. Is this a good...
The Business Mind
Dealing with Change (No Matter What Life Throws at You)
Change is Omnipresent, and It's Not Going Away - Embrace It! "When we are no longer able to change a situation, we are challenged to change ourselves." - Dr. Viktor Frankl, noted Austrian psychiatrist Did you know that the word "change"is one of the most commonly used...
Watch Your Language
[ Originally posted - Feb 17, 2012 Words are extremely powerful in the world of marketing. In fact, I'd argue that nothing is more important. Every word you choose for your advertising will either help you or hurt you. Not many words are neutral in their effect on...
The Big Ten
Originally posted - Feb 05, 2014 Most people seem to love lists. Maybe it's because we live in an era of overstimulation, especially in terms of information - and lists tend to bring order to the chaos. Perhaps it's because lists help you remember what you have done...
Viewpoint
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Digital Marketing
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