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The Laundry Doctor
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Wash With Wally
Wash with Wally: Stocking Your Wash-Dry Fold Business
Originally posted - Jun 01, 2012 What types of cleaning products and other items are required for me to have what you would consider a fully stocked wash-dry-fold arsenal for my attendants? Basically, to start a wash-dry-fold service, you need bagging supplies -...
Wash with Wally: Too Much Fabric Softener?
Originally posted - Mar 10, 2014 I do a great business in drop-off laundry. The problem I'm having is that my attendants are overusing the liquid fabric softener in an effort to make the clothes smell good. I even gave them measuring cups, but that haven't seemed to...
Wash with Wally: Fire-Damaged Dryers
Originally posted - Sep 16, 2013 I have a huge problem with my insurance company. I had a dryer fire, in which half of my dryers were totally destroyed. The other half had minor heat damage, but a lot of smoke and stain damage. The problem I'm having is that the...
The Business Mind
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Get Psyched Up!
Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...
Master the Changeup
Originally posted - Sep 12, 2013 "Time is a dressmaker specializing in alterations." – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those on a fast track to...
Viewpoint
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Digital Marketing
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