Columns

The Laundry Doctor

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Wash With Wally

Wash with Wally: High Water Bills

I have three laundries, and my water bills are extremely high at one of the stores. What's the problem? What should I do? I would bet the problem is occurring at one of your older stores. And this problem could be one of two things - the dump valves or the pressure...

The Business Mind

What’s In It for Me?

Originally posted - Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn't one of them. In a nutshell, what I mean...

Go Public

Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...

Say What?

Originally posted - Oct 21, 2014 In past columns, I've mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include their age,...

Viewpoint

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Digital Marketing

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