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Read Columns from PlanetLaundry | Laundry Doctor | Wash With Wally

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The Laundry Doctor

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Wash With Wally

Wash with Wally: Cleaning Yoga Blankets

by | Jan 22, 2015 |

Originally posted - May 03, 2012 I have been approached by a potential commercial client about cleaning yoga blankets. If you're not familiar with them, they are heavy wool blankets about the size of a twin bed sheet. This client doesn't want to dryclean the blankets...

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The Business Mind

The 5 Deadly Sins of Laundry Advertising

by | Jan 21, 2015 |

Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Get Psyched Up!

by | Jan 21, 2015 |

Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...

Master the Changeup

by | Jan 21, 2015 |

Originally posted - Sep 12, 2013 "Time is a dressmaker specializing in alterations." – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those on a fast track to...

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Viewpoint

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Digital Marketing

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