Columns
The Laundry Doctor
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Wash With Wally
Wash with Wally: Unclaimed Garments
Originally posted - Jul 29, 2013 I get a lot of lost and unclaimed articles of clothing at my store. I'm not talking about just a sock or two - I mean complete loads of laundry. I make sure it is clean and dry. Then, I fold and bag it, and store it for 60 to 90 days....
Wash with Wally: Powdered Detergent vs. Pods
Originally posted - Sep 23, 2014 We have a fairly large drop-off service at our laundry. Our customers have been happy with our consistency. For detergent, we use powdered Gain. Recently, Gain has come out with a pod-type product. We have contemplated switching to the...
Wash with Wally: Wrinkle-Free Table Clothes
Originally posted - Jun 04, 2014 I service a commercial account that has just purchased some rather inexpensive, polyester table clothes that wrinkle when washed. Even the client admits that she bought an inferior product. We pretreat these items, wash them in warm...
The Business Mind
What’s In It for Me?
Originally posted - Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn't one of them. In a nutshell, what I mean...
Go Public
Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...
Say What?
Originally posted - Oct 21, 2014 In past columns, I've mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include their age,...
Viewpoint
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Digital Marketing
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