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Read Columns from PlanetLaundry | Laundry Doctor | Wash With Wally

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The Laundry Doctor

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Wash With Wally

Wash with Wally: Stains on Suede

by | Jan 22, 2015 |

Originally posted - May 02, 2014 A customer of mine recently brought in a chocolate-colored suede coat, on which she had spilled cola. Do you have any tips that would help me remove this dark stain for her? Suede can be very fragile to dye release. You can try using...

Wash with Wally: Cleaning Mop Heads

by | Jan 22, 2015 |

Originally posted - Oct 08, 2012 I recently landed a commercial laundry account, which involves cleaning closed-loop mop heads for a large nursing home in my area. Can you suggest the most efficient way to wash and dry these mop heads? The good news is that you don't...

Wash with Wally: Comforter Questions

by | Jan 22, 2015 |

Originally posted - Feb 03, 2012 I just washed a white, queen-sized down comforter. I read the attached washing instruction label, which warned against using bleach. Are these labels always accurate? First of all, it doesn't sound like that particular care label was...

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The Business Mind

How to Build a Better Marketing Program

by | Jan 21, 2015 |

Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...

The 5 Deadly Sins of Laundry Advertising

by | Jan 21, 2015 |

Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Get Psyched Up!

by | Jan 21, 2015 |

Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...

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Viewpoint

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Digital Marketing

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