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The Laundry Doctor
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Wash With Wally
Wash with Wally: Pricing Large Drop-Off Items
Originally posted - Nov 30, 2012 We are trying to set our wash-dry-fold pricing and have noticed a big difference in how large items are priced. In our area, drycleaners and laundromats with wash-dry-fold services charge a per item fee for comforters, bedspreads,...
Wash with Wally: Spray Spotters
Originally posted - Aug 13, 2014 I do a lot of drop-off laundry at my store and was looking for a good spray spotter. Do you have any recommendations? Yes, I would get Liquid Wisk. This product is good on food stains, some inks and some light oils. It is probably one...
Wash with Wally: How to Wash Throw Rugs
Originally posted - Jun 17, 2013 What advice can you give for washing throw rugs? Most throw rugs can be washed, even with a rubber backing. However, when washing any kind of a rug, wash it in cold water, because it's hard to determine how many different materials the...
The Business Mind
What If?
Originally posted - Nov 25, 2014 "Write the bad things that happen to you in the sand; that way they can be easily erased from your memory." - Middle Eastern proverb I've noticed that very often when things "go wrong"based on one's past decisions - either from a...
How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Viewpoint
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Digital Marketing
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