Columns
The Laundry Doctor
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Wash With Wally
Wash with Wally: Should Tipping Be Allowed?
Originally posted - Jun 27, 2012 I'm considering starting a drop-off laundry service. Should I allow my customers to tip my attendants, or is this a bad idea? It's not a bad idea at all. If your customers want to tip your attendants, that's fine. In my opinion, that...
Wash with Wally: Washer Efficiency, Grease Stains and More…
I had one of my stack dryers burn on the inside. I don't know what caused it. Help! There are a number of factors that could be responsible for this occurrence - chemicals still in the clothing after the wash cycle, a lighter in one of the pockets, malfunctioning...
Wash with Wally: What to Consider Before Adding Drop-Off Drycleaning
Originally posted - Aug 13, 2012 I have a coin laundry and am interested in adding a drop-off drycleaning business. Can you give me any suggestions regarding things I might need to know and/or do before adding this to my current operation? First of all, you have to...
The Business Mind
What’s In It for Me?
Originally posted - Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn't one of them. In a nutshell, what I mean...
Go Public
Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...
Say What?
Originally posted - Oct 21, 2014 In past columns, I've mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include their age,...
Viewpoint
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Digital Marketing
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