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The Laundry Doctor

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Wash With Wally

Wash with Wally: Comforter Questions

Originally posted - Feb 03, 2012 I just washed a white, queen-sized down comforter. I read the attached washing instruction label, which warned against using bleach. Are these labels always accurate? First of all, it doesn't sound like that particular care label was...

Wash with Wally: Too Much Fabric Softener?

Originally posted - Mar 10, 2014 I do a great business in drop-off laundry. The problem I'm having is that my attendants are overusing the liquid fabric softener in an effort to make the clothes smell good. I even gave them measuring cups, but that haven't seemed to...

The Business Mind

How to Build a Better Marketing Program

Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...

The 5 Deadly Sins of Laundry Advertising

Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Get Psyched Up!

Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...

Viewpoint

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Digital Marketing

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