Columns
The Laundry Doctor
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Wash With Wally
Wash with Wally: What to Consider Before Adding Drop-Off Drycleaning
Originally posted - Aug 13, 2012 I have a coin laundry and am interested in adding a drop-off drycleaning business. Can you give me any suggestions regarding things I might need to know and/or do before adding this to my current operation? First of all, you have to...
Wash with Wally: Is It Time to Buy New Equipment?
Originally posted - Apr 05, 2012 I really need to purchase some new washers and dryers for my store. I'm constantly repairing the machines I have. In addition, the parts bills are killing me. However, because of the uncertain economy, I'm not sure what I should do....
Wash with Wally: Cleaning Yoga Blankets
Originally posted - May 03, 2012 I have been approached by a potential commercial client about cleaning yoga blankets. If you're not familiar with them, they are heavy wool blankets about the size of a twin bed sheet. This client doesn't want to dryclean the blankets...
The Business Mind
What’s In It for Me?
Originally posted - Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn't one of them. In a nutshell, what I mean...
Go Public
Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...
Say What?
Originally posted - Oct 21, 2014 In past columns, I've mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include their age,...
Viewpoint
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Digital Marketing
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.