Columns
The Laundry Doctor
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Wash With Wally
Wash with Wally: Too Much Fabric Softener?
Originally posted - Mar 10, 2014 I do a great business in drop-off laundry. The problem I'm having is that my attendants are overusing the liquid fabric softener in an effort to make the clothes smell good. I even gave them measuring cups, but that haven't seemed to...
Wash with Wally: Fire-Damaged Dryers
Originally posted - Sep 16, 2013 I have a huge problem with my insurance company. I had a dryer fire, in which half of my dryers were totally destroyed. The other half had minor heat damage, but a lot of smoke and stain damage. The problem I'm having is that the...
Wash with Wally: Cleaning Cloth Napkins
Originally posted - Apr 09, 2014 I have a commercial client who wants my store to take over the cloth napkin laundry service for his Italian restaurant. I'm not sure what is required to perform a quality service for this specific account. The napkins are red and often...
The Business Mind
Go Public
Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...
Say What?
Originally posted - Oct 21, 2014 In past columns, I've mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include their age,...
Listen… Really Listen!
Originally posted - Nov 08, 2013 "One advantage of talking to yourself is that you know at least somebody is listening." – Franklin P. Jones, American journalist Humans (and most other animals) are born with two ears and one mouth – which can be interpreted to mean...
Viewpoint
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Digital Marketing
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