Columns
The Laundry Doctor
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Wash With Wally
Wash with Wally: Powdered Detergent vs. Pods
Originally posted - Sep 23, 2014 We have a fairly large drop-off service at our laundry. Our customers have been happy with our consistency. For detergent, we use powdered Gain. Recently, Gain has come out with a pod-type product. We have contemplated switching to the...
Wash with Wally: Wrinkle-Free Table Clothes
Originally posted - Jun 04, 2014 I service a commercial account that has just purchased some rather inexpensive, polyester table clothes that wrinkle when washed. Even the client admits that she bought an inferior product. We pretreat these items, wash them in warm...
Wash with Wally: Battling Smoke Odors
Originally posted - Dec 28, 2012 I have a wash-dry-fold customer who is a very heavy smoker. In the winter, it seems that the clothes he brings in are at their worst; even the plastic hamper he brings them in reeks of smoke. I have tried an odor-reducing fabric...
The Business Mind
Go Public
Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...
Say What?
Originally posted - Oct 21, 2014 In past columns, I've mentioned that communication is controlled by the receiver – not by the sender. And it is so true. People hear and interpret what others say through a series of built-in personal filters, which include their age,...
Listen… Really Listen!
Originally posted - Nov 08, 2013 "One advantage of talking to yourself is that you know at least somebody is listening." – Franklin P. Jones, American journalist Humans (and most other animals) are born with two ears and one mouth – which can be interpreted to mean...
Viewpoint
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Digital Marketing
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