PlanetLaundry Podcast
America’s #1 Resource for Vended Laundry News & Info
PlanetLaundry is the official publication of CLA and is trusted by thousands of laundry professionals to deliver the latest news and industry-specific topics.
Staffing Up
How Today's Labor Market is Impacting the Laundry BusinessWhen Houston laundry owner Rob Maes looks at his 2017 W-2 forms, one number jumps out at him – 600.As in a 600-percent employee turnover rate." In other words," Maes clarified, "on average, we replaced every...
Your Future is Right Now
The Time Has Come to Start Discovering New Ways to Digitize and Personalize Your Laundry BusinessFor decades, we've been looking internally for our future. We've made enormous improvements to our businesses, equipment, and the way we function day to day. The...
Is It Time to Retool?
Ensuring You Reap the Rewards of Your Laundry's Recent Refresh[This is the third of a three-part series examining the key factors to consider when retooling a self-service laundry.]All of the homework is done. You have selected the best distributor partner and...
Headlines
HappyNest Expands into Nashville Market
Laundry pickup-and-delivery service HappyNest has launched a new location in Nashville. “Nashville has quickly become one of the hottest spots in the country, and we wanted to be a part of the action,” said HappyNest founder John MacKrell. “The Wash House has quickly...
LaundryCares, Dexter Laundry Exchange Awards
LaundryCares Foundation Executive Vice President Dan Naumann recently visited Dexter Laundry’s headquarters in Fairfield, Iowa, to present the manufacturer with an award recognizing the company as a signature sponsor of the charitable foundation and its mission....
Wash with Wally: ‘What Should I Name My Store?’
I’m building a brand new modern laundromat in my town. It’s almost completed, but I’m still at a loss as to what I should name my new business. We’re nearly ready to install the store’s signage, yet I’m still really stuck on a name. Can you give me any ideas? I would...
Master Your Message
Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...
HappyNest Launches Detroit Location
Laundry pickup-and-delivery service HappyNest recently expanded into the Detroit market. “We are starting to build our brand in middle America, and Detroit is at the heart of it all,” said HappyNest founder John MacKrell. “Aaron McLean is a great business owner, very...
Traditional vs. Digital
What Marketing Methods are Right for Your Laundromat in 2020 and Beyond? Digital marketing is the future, right? As someone on the frontlines of digital marketing for the laundry industry, I certainly believe that to be true – but that doesn’t mean you should change...
Aaxon Celebrates Five Years with Toys for Tots Program
Aaxon Laundry Systems recently wrapped up its fifth year of participating in the Toys for Tots program in Florida’s Miami-Dade region. In true holiday spirit, the Aaxon staff selflessly collected toys, which were then distributed on December 17 to children in need...
Industry Veteran Jim Rogers Retires
Long-time industry veteran Jim Rogers has announced his retirement. Rogers retires after 20 years as vice president of sales for Statewide Laundry Equipment – with locations in Miami, Orlando, Tampa, Jacksonville and Georgia – and after helping the company build up...
Is 2020 Finally the Year?
If Starting a Laundromat Business is on Your To-Do List for the New Year, Here’s Your Game Plan 2020 has a nice ring to it, doesn’t it? It’s very symmetrical and pleasing to look at – and kinda fun to say, too. And, for some of you reading this, it may be a lucky...
‘Disruptive in a Good Way’
Utah Landlord Discovers New Success in the Laundromat Industry In 2006, the housing market was starting its quick descent, and rumors of a recession were beginning to rumble. It was during this time that Joe Jepsen decided to make a big move and buy enough properties...
HappyNest Opens St. Louis Location
Laundry pickup-and-delivery service HappyNest recently announced its expansion into the St. Louis market. “We have been interested in expansion into middle America since we launched HappyNest, and we feel Graylin Slater and his team will be a great partner for us...
When the Dry Goes Well…
From Equipment Mix to Payment Structure, Here’s How Laundry Owners are Fitting Dryers into The Overall Business Equation Despite major advances in high-speed washer extraction technology, a laundromat completely free of dryers is still nowhere on the horizon. At the...
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This Month's Issue
- Get Clear to Keep it Clean: Find Focus to Maximize Your Marketing Efforts
- Women In Laundry: From the Washroom to the Boardroom
- Store Profile: Southern Suds Changing the Game
- Member Spotlight: Hutchinson Belt Drive Systems
- And More…
THE LATEST ON LAUNDROMATS
Industry News
ACI Names Digital Communications Senior Director
The American Cleaning Institute – a trade association for the cleaning products supply chain, including laundry detergents – has promoted Jessica Ek to senior director of digital communications. Ek has been with ACI since 2018, previously serving as director of...
New Year Ushers in Higher Minimum Wages Across the Country
The new year brought pay hikes for hundreds of thousands of workers, with a record number of cities, counties and states raising their hourly wage minimums – many of them hitting or surpassing $15 an hour. On January 1, 2022, the minimum wage rose in 21 states and 35...
Alliance, Steelworkers Union Reach Contract Agreement
Alliance Laundry Systems and United Steelworkers Local 1327 have reached agreement on a new contract, which went into effect January 1, 2022. The new five-year agreement covers 1,750 hourly team members at the Ripon and Manitowoc, Wis., locations. It guarantees 2.5...
HappyNest Expands Footprint in North California Market
Laundry pickup-and-delivery service HappyNest has added new laundromat partner, Safi Laundry, to support the company’s efforts in San Jose, Calif. With this partnership, HappyNest is now serving Alviso, Milpitas, Santa Clara and several northern San Jose zip codes. In...
LaundryCares Organizes Disaster-Relief Event in Tennessee
In the wake of the devastating tornadoes that recently swept through a large portion of Tennessee, the LaundryCares Foundation will hold a disaster-relief Free Laundry Day event from noon until 8:00 p.m. on January 4 at Martin Laundry in Martin, Tenn. During this...
FROM YOUR FAVORITE INDUSTRY EXPERTS
Columns
The Laundry Doctor
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The Business Mind
Become a Show Off
Grab a Larger Share of Your Market Using Carefully Crafted Television Commercials During the last 15 years or so, I'll wager that I've written, directed and/or appeared in about 50 television commercials to advertise my self-service laundry business – or to help...
Wash With Wally
Wash with Wally: Battling Garment Odors, Cleaning Tablecloths and More…
I bought a laundromat a few months ago, and I have been seeing the wash-dry-fold business decrease every month. I've taken my own clothes to my store to have them washed with our drop-off service, and the clothes came out smelling quite bad - to the point where I had...
Viewpoint
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Digital Marketing
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Strategic Corporate Allies Program
Our Strategic Corporate Allies support CLA’s mission through advocacy, education, and innovation to strengthen the industry, advance our members’ businesses, and prepare the next generation of laundry professionals for the future.
Interested in becoming a Strategic Corporate Ally of CLA? Contact President & CEO, Brian Wallace via email at [email protected] or call (630) 491-0499.
