Current Issue
Featured Articles
Cover Story
Equipment Replacement Lowers Utility Expenses
Generate Utility Cost Savings by Exchanging Old Machines for New, High-Efficiency Units
Business Spotlight
Good Marketing Feels Like a Warm Welcome
If you want customers to keep coming back – whether they’re folding socks, dropping off towels or scheduling delivery – you need more than ads. You need to make them feel like they belong. I love throwing dinner parties. Not the stuffy kind with assigned seating and...
Columns
The Business Mind
Persistence Pays Off
When Owning a Laundromat, the Secret to Success is a Constancy of Purpose Famed American writer and lecturer Dale Carnegie firmly believed that “flaming enthusiasm, backed by horse sense and persistence, is the quality that most frequently makes for success.” And I...
Wash With Wally
Wash with Wally: Removing Tough Smoke Odors
I have a wash-dry-fold customer who is a heavy smoker. In the summer, it seems that the clothes he brings in are at their worst; even the plastic hamper he brings them in reeks of cigarette smoke. I have tried an odor-reducing fabric softener from my laundry supplier,...
The Laundry Doctor
Spend Your Marketing Dollars Wisely
What Are You Getting in Return for Your Wash-Dry-Fold Promotional Budget? Business owners love to discuss and ruminate on what it costs to acquire a new customer. In the drycleaning world, the generally accepted figure is approximately $50 per customer. In the laundry...
