Columns
The Laundry Doctor
Building a Winning Team
Here's How to Improve Your Chances of Hiring Quality Attendants - And Starting Them Off of the Right Foot [This is the first of a three-part series on hiring and training laundry attendants.] To me, employee training actually starts with the hiring process. And that...
Risky Business
Unless You Regularly Tackle Tough Commercial Laundry Stains, Chlorine Bleach Most Likely is an Unnecessary Risk to Your Wash-Dry-Fold Service I recently received a phone call from a CLA member who had just ruined a wash-dry-fold order. As it turned out, one of her...
Risky Business
Although Biohazard Laundry Poses Some Obvious Challenges, With the Proper Procedures in Place, It Can Become a Profitable Segment of Your Full-Service Laundry Operation One of the biggest decisions you’ll need to make with regard to your wash-dry-fold and...
Wash With Wally
Wash with Wally: Preventing Dryer Fires
I own three self-service laundries, and I’ve been plagued with dryer fires. I have the ductwork cleaned every three years. What can I do to prevent these fires? What am I missing? One of the problems I notice in a lot of laundries is that the ductwork has been...
Wash with Wally: Ozone Injection vs. COVID-19
My laundromat has two banks of washers – for a total of 16 machines – that feature ozone injection. I was wondering if ozone is effective at killing the COVID-19 virus. If so, I will definitely want to begin extensively promoting and advertising this feature of my...
Wash with Wally: Best Practices for Operating Safely and Effectively During COVID-19 Pandemic
We have a lot of customers who use our drop-off wash-dry-fold service, including some doctors’ offices. Should I continue this service during the COVID-19 crisis? I want to protect my employees, but I also want to help serve our community. What should I do? You can...
The Business Mind
What’s on My Bookshelf?
The ‘Best of the Best’ from the Author’s Own Personal Business Library I’ve had the same office in the same building for the last 15 years – from which my brother, Fred, and I run our laundry machinery distributorship. As with most repetitive actions, when I arrive to...
The Art of Primal Persuasion
Here’s How to Influence Customer Buying Behavior through the Principles of Neuroscience It’s a most unfortunate fact that literally billions of dollars are wasted on advertisements across all industries – including the vended laundry business – that simply fall short...
Master Your Message
Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...
Viewpoint
Attracting and Retaining Top Talent for Your Laundry Business
As any store owner will tell you, one of the toughest parts of running a vended laundry business is hiring – and then hanging onto – quality attendants. However, one of the ways some laundromat operators are overcoming this hurdle is by providing performance...
Wi-Fi? Why Not?
As soon as the technology became available, we began offering Wi-Fi access in all of our laundry locations. And, as pricing within the marketplace has become more attractive, we have proportionally increased the speed of our Wi-Fi to accommodate the greatly increased...
Never Neglect Your Lease
Your lease can make or break your business, and that is especially true in the case of a laundromat. This is because, in most cases, a laundry business will last only as long as its lease.Leases are complicated, legalese-laden documents – typically at least 10 or more...
Digital Marketing
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