Columns
The Laundry Doctor
Risky Business
Unless You Regularly Tackle Tough Commercial Laundry Stains, Chlorine Bleach Most Likely is an Unnecessary Risk to Your Wash-Dry-Fold Service I recently received a phone call from a CLA member who had just ruined a wash-dry-fold order. As it turned out, one of her...
Risky Business
Although Biohazard Laundry Poses Some Obvious Challenges, With the Proper Procedures in Place, It Can Become a Profitable Segment of Your Full-Service Laundry Operation One of the biggest decisions you’ll need to make with regard to your wash-dry-fold and...
Two for One
The Doctor Tackles a Couple of Common Laundry Questions Recently, a number of self-service laundry owners have asked me about two specific topics related to their businesses. As a result, I thought I would address each issue in this month's column. One of the topics...
Wash With Wally
Wash with Wally: Best Practices for Operating Safely and Effectively During COVID-19 Pandemic
We have a lot of customers who use our drop-off wash-dry-fold service, including some doctors’ offices. Should I continue this service during the COVID-19 crisis? I want to protect my employees, but I also want to help serve our community. What should I do? You can...
Wash with Wally: ‘What Should I Name My Store?’
I’m building a brand new modern laundromat in my town. It’s almost completed, but I’m still at a loss as to what I should name my new business. We’re nearly ready to install the store’s signage, yet I’m still really stuck on a name. Can you give me any ideas? I would...
Wash with Wally: Negotiating a Long-Term Lease
I’m in the process of signing a lease for a laundromat. Due to the large investment, I am considering asking the landlord for a 20-year lease, which would give me enough time to pay off the debt and establish a profitable laundry business, with extra years left on...
The Business Mind
The Art of Primal Persuasion
Here’s How to Influence Customer Buying Behavior through the Principles of Neuroscience It’s a most unfortunate fact that literally billions of dollars are wasted on advertisements across all industries – including the vended laundry business – that simply fall short...
Master Your Message
Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...
Be a Smooth Operator
Grow Your Laundry Business by Eliminating Points of Friction Leonardo da Vinci was born in Tuscany, Italy, in 1452. Although he had no formal education, he dabbled in painting (Mona Lisa and The Last Supper, to name a few), sculpting, architecture, engineering,...
Viewpoint
Attracting and Retaining Top Talent for Your Laundry Business
As any store owner will tell you, one of the toughest parts of running a vended laundry business is hiring – and then hanging onto – quality attendants. However, one of the ways some laundromat operators are overcoming this hurdle is by providing performance...
Wi-Fi? Why Not?
As soon as the technology became available, we began offering Wi-Fi access in all of our laundry locations. And, as pricing within the marketplace has become more attractive, we have proportionally increased the speed of our Wi-Fi to accommodate the greatly increased...
Never Neglect Your Lease
Your lease can make or break your business, and that is especially true in the case of a laundromat. This is because, in most cases, a laundry business will last only as long as its lease.Leases are complicated, legalese-laden documents – typically at least 10 or more...
Digital Marketing
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