Columns
The Laundry Doctor
Risky Business
Unless You Regularly Tackle Tough Commercial Laundry Stains, Chlorine Bleach Most Likely is an Unnecessary Risk to Your Wash-Dry-Fold Service I recently received a phone call from a CLA member who had just ruined a wash-dry-fold order. As it turned out, one of her...
Risky Business
Although Biohazard Laundry Poses Some Obvious Challenges, With the Proper Procedures in Place, It Can Become a Profitable Segment of Your Full-Service Laundry Operation One of the biggest decisions you’ll need to make with regard to your wash-dry-fold and...
Two for One
The Doctor Tackles a Couple of Common Laundry Questions Recently, a number of self-service laundry owners have asked me about two specific topics related to their businesses. As a result, I thought I would address each issue in this month's column. One of the topics...
Wash With Wally
Wash with Wally: ‘What Should I Name My Store?’
I’m building a brand new modern laundromat in my town. It’s almost completed, but I’m still at a loss as to what I should name my new business. We’re nearly ready to install the store’s signage, yet I’m still really stuck on a name. Can you give me any ideas? I would...
Wash with Wally: Negotiating a Long-Term Lease
I’m in the process of signing a lease for a laundromat. Due to the large investment, I am considering asking the landlord for a 20-year lease, which would give me enough time to pay off the debt and establish a profitable laundry business, with extra years left on...
Wash with Wally: Pricing Your Delivery Service, Installing an HVAC System, More…
I want to advertise my drop-off wash-dry-fold service, as well as the pickup-and-delivery option I offer with this full-service product. I currently charge an extra $10 for pickup and delivery, and this seems to be turning away some potential business. Should I change...
The Business Mind
Broadcasting Your Business
How to Use Radio and Television to Promote Your Vended Laundry I’ve always been extremely interested in radio and television. As a child, I used to collect mail order catalogs for two-way radios and look through them constantly. I’d also listen to my transistor radio...
The Art of Self-Discipline
Master These Five Key Aspects of Your Entrepreneurial Life As once noted by a brilliant psychiatrist, “life is difficult – but once we realize it is so and accept that fact – it becomes much easier because we don’t expect otherwise.” What’s more, our most common,...
Making Your Advertising Stand Out
Being Intuitive, Innovative and Truthful Will Help Your Ads Cut Through All of Today’s Promotional Clutter The amount of advertising that bombards us these days is astronomical. All of us are constantly deluged with promotional messages – on our computers, on our...
Viewpoint
Wi-Fi? Why Not?
As soon as the technology became available, we began offering Wi-Fi access in all of our laundry locations. And, as pricing within the marketplace has become more attractive, we have proportionally increased the speed of our Wi-Fi to accommodate the greatly increased...
Never Neglect Your Lease
Your lease can make or break your business, and that is especially true in the case of a laundromat. This is because, in most cases, a laundry business will last only as long as its lease.Leases are complicated, legalese-laden documents – typically at least 10 or more...
Continuing to Do Well by Doing Good
Thank you for the continuing privilege of serving you as the chair of the Coin Laundry Association's Board of Directors. Here we are at mid-year - our financial results for the first two quarters are in... and summer is upon us. The reports are in from Minding Your...
Digital Marketing
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