Columns
The Laundry Doctor
Finding Your Comforter Zone
The Finer Points of Washing, Drying and Processing Comforters For the next few months, my store will be inundated with customers bringing us their comforters to wash. Comforter cleaning has grown to become a sizable segment of my operation, and it can be a hugely...
Into the Mix
To Co-Mingle Wash-Dry-Fold Loads or Not? With Today's Larger Equipment, That Question Very Likely is Moot The key to a successful wash-dry-fold service is doing a better job than your customers can do for themselves. And, in past columns, we've discussed various ways...
Coupon Clippers Just Don’t Cut It
Coupon Discount Offers Are the Wrong Way to Try to Build Your Wash-Dry-Fold Business I don't know how many times I've been bombarded by salespeople representing Groupon or some other online coupon service, trying to cut into my wash-dry-fold revenue. In fact, I've...
Wash With Wally
Wash with Wally: Increasing Drying Capacity
I’m short on drying capacity at my store. During the weekends, I have customers waiting for the dryers. Should I add more 30-pound stack dryers, which are what I currently have? Or should I replace at least some of the 30-pounders with larger-capacity stack dryers? If...
Wash with Wally: Treating Smoke-Damaged Garments
I’ve been approached by an insurance company to launder clothing and bedding that has been damaged by smoke from house fires. Before I accept the offer, I was wondering if smoke-damaged clothing requires any special care. Also, is there any special way to treat...
Wash With Wally: Chorine Bleach and Wash-Dry-Fold
I have a successful wash-dry-fold business at my three laundries. I let my attendants do the washing their own way; as long as the customers are happy with the results, I don’t interfere. However, I have question regarding the use of chlorine bleach. None of my staff...
The Business Mind
Let’s Get Creative
Strengthen Every Aspect of Your Laundry Business by Building Your Creativity “You can’t use up creativity. The more you use, the more you have." – Maya Angelou, American poet Where would we be without creativity? The answer very likely is some version of “nowhere."...
Head ‘Em off at the Pass
Use Preemptive Marketing to Outshine Even Your Toughest Competition Are you are sitting down? I hope so, because what I am about to relay to you may be the single most amazingly powerful marketing technique anyone could ever use. Yet… I have never seen it done in the...
Better Living Through Science
Four Research Findings Sure to Benefit You and Your Laundry Business With an advanced degree in clinical psychology and being a member of the American Psychological Association, I am a regular reader of a number of technical journals in the field. Not surprisingly,...
Viewpoint
Reimagining Our Future Potential
Welcome to 2017! I’m honored to be serving as your Chairman of the Board for what I envision will be a historic year for the Coin Laundry Association. For the first time, we are embarking on a comprehensive process to reimagine the future potential of our trade...
Thoughts on 2016 and Beyond
As 2016 comes to an end, I’d like to extend my thanks to everyone involved with the Coin Laundry Association for the hard work they do every day and the contributions they’ve made – and continue to make – to strengthen and improve our industry....
An Excellent Opportunity
Five years ago, the Coin Laundry Association launched its Excellence in Laundry Conference. This year marked the third biennial event, and plans are already in place for the 2018 event. Given that, I want to share a few of my own takeaways from this year's Excellence...
Digital Marketing
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