Columns
The Laundry Doctor
Building a Winning Team, Part 3
The Right Attendants with the Proper Training Will Have Customers Viewing You and Your Staff as Their Local Laundry Experts [This is the third of a three-part series on hiring and training laundry attendants.] Last month, I discussed how to track a new attendant's...
Building a Winning Team, Part 2
How to Quickly Track a New Hire's Progress and Likelihood of Success Right from the Beginning [This is the second of a three-part series on hiring and training laundry attendants.] Last month, in the first of our series on attendants, I noted that it was important to...
Building a Winning Team
Here's How to Improve Your Chances of Hiring Quality Attendants - And Starting Them Off of the Right Foot [This is the first of a three-part series on hiring and training laundry attendants.] To me, employee training actually starts with the hiring process. And that...
Wash With Wally
Wash with Wally: Best Practices for Operating Safely and Effectively During COVID-19 Pandemic
We have a lot of customers who use our drop-off wash-dry-fold service, including some doctors’ offices. Should I continue this service during the COVID-19 crisis? I want to protect my employees, but I also want to help serve our community. What should I do? You can...
Wash with Wally: ‘What Should I Name My Store?’
I’m building a brand new modern laundromat in my town. It’s almost completed, but I’m still at a loss as to what I should name my new business. We’re nearly ready to install the store’s signage, yet I’m still really stuck on a name. Can you give me any ideas? I would...
Wash with Wally: Negotiating a Long-Term Lease
I’m in the process of signing a lease for a laundromat. Due to the large investment, I am considering asking the landlord for a 20-year lease, which would give me enough time to pay off the debt and establish a profitable laundry business, with extra years left on...
The Business Mind
Master Your Message
Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...
Be a Smooth Operator
Grow Your Laundry Business by Eliminating Points of Friction Leonardo da Vinci was born in Tuscany, Italy, in 1452. Although he had no formal education, he dabbled in painting (Mona Lisa and The Last Supper, to name a few), sculpting, architecture, engineering,...
Broadcasting Your Business
How to Use Radio and Television to Promote Your Vended Laundry I’ve always been extremely interested in radio and television. As a child, I used to collect mail order catalogs for two-way radios and look through them constantly. I’d also listen to my transistor radio...
Viewpoint
Building on Past Success… Exceeding Our Potential
Happy New Year, and welcome to 2018!I consider it an honor and a privilege to be serving as the Chairman of the Board for the Coin Laundry Association this year. Last year was historic for the CLA, as last year's chairman, Jim Whitmore, oversaw the introduction of new...
Something New is Afoot
If you're reading this, you are – simply by virtue of doing so – among the cream of the crop. You are someone who is willing to dig deep to find every little nugget that can further reinforce your commitment to your chosen place in our industry. More importantly, it...
Attracting and Retaining Top Talent for Your Laundry Business
As any store owner will tell you, one of the toughest parts of running a vended laundry business is hiring – and then hanging onto – quality attendants. However, one of the ways some laundromat operators are overcoming this hurdle is by providing performance...
Digital Marketing
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