Columns

The Laundry Doctor

Fire and Water Restoration

Originally posted - Sep 12, 2012 I get calls from laundry owners all across the country about how to handle garments that either have been through fires or damaged by flooding. And, personally, I've done a good deal of work with a number of fire and water restoration...

Wash With Wally

The Business Mind

Tell Your Story

How to Grow Your Laundry Business Through the Art of Storytelling "Great stories happen to those who can tell them." - Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of allowing...

Pulling the ‘Trigger’

Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...

Creating a Buzz

Here's a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even "business" itself (at least as we are familiar with it these days),...

Viewpoint

Investing in Customer Service Yields Real Value

"The customer is always right." - Marshall Field When I cite the quote above about the customer always being right, you might be quick to caution "you haven't been to my laundromat!"Well, I see this well-worn adage as aspirational, if not requiring some suspension of...

Let’s Build on the Many Successes of 2015

As we head into 2016, I'd like to reflect on some of the successes of 2015. In my mind, the greatest accomplishment of 2015 was the Coin Laundry Association's revitalization of its LaundryCares Foundation. As many of you know, LaundryCares has been around since 2006,...

One Woman’s Laundromat Journey

Sometimes, it's about being in the right place at the right time. I grew up in Foster City, Calif. And my favorite restaurant was in a local shopping center there, which was located adjacent to a rundown laundromat. In 1996, through the grapevine, I discovered that...

Digital Marketing

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