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The Laundry Doctor
The Laundry Doctor’s Inbox
Originally posted -Feb 01, 2013 Since I opened my coin laundry, and especially since I started writing for PlanetLaundry, I notice that the Laundry Doctor receives quite of bit of e-mail – from laundry owners and laundry "doers" alike – asking my advice on everything...
Top Targets
Originally posted - Jun 20, 2012 Drive around your marketplace. Most likely, there's a hair salon on seemingly every corner. And hair salons can become great commercial clients. Many salons work with large commercial laundries, due to the great number of dirty towels...
The Doctor’s Diagnoses
Originally posted - Dec 27, 2013 I recently conducted a webinar for the Coin Laundry Association, dealing with commercial stain removal. After my presentation, I received a number of great questions from the attendees, so I thought I would share of few of them here...
Wash With Wally
Wash with Wally: The Importance of Rinse Cycles
Due to the high cost of water, I recently eliminated the last two rinses on all of my washers. My machines are now set to deliver a prewash, a wash cycle, and one rinse cycle. Did I make a mistake, or is everyone doing this these days? Honestly, I don't know of any...
Wash with Wally: Increasing Store Capacity, Removing Musty Odors, More…
I'm having trouble removing a musty odor from some of my drop-off customers' garments. What's the problem, and more importantly what's the solution? Most likely, the problem is with the materials that are being used by the garment manufacturers. Today, most cotton...
Wash with Wally: Drop-Off Drycleaning, Scented Detergents and More…
I service a commercial account that has just purchased some rather inexpensive, polyester table cloths that wrinkle when washed. Even the client admits that she bought an inferior product.We pre-treat these items, wash them in warm water with Tide (no bleach or...
The Business Mind
Tell Your Story
How to Grow Your Laundry Business Through the Art of Storytelling "Great stories happen to those who can tell them." - Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of allowing...
Pulling the ‘Trigger’
Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...
Creating a Buzz
Here's a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even "business" itself (at least as we are familiar with it these days),...
Viewpoint
Investing in Customer Service Yields Real Value
"The customer is always right." - Marshall Field When I cite the quote above about the customer always being right, you might be quick to caution "you haven't been to my laundromat!"Well, I see this well-worn adage as aspirational, if not requiring some suspension of...
Let’s Build on the Many Successes of 2015
As we head into 2016, I'd like to reflect on some of the successes of 2015. In my mind, the greatest accomplishment of 2015 was the Coin Laundry Association's revitalization of its LaundryCares Foundation. As many of you know, LaundryCares has been around since 2006,...
Get Involved… Stay Involved
The year is quickly coming to an end. The time seems to go faster and faster each year. As you reflect back on the goals you set out to accomplish this year, did you meet or exceed them? Did you do what you said you were going to do? It's never too late to set goals...
Digital Marketing
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