Columns
The Laundry Doctor
Warming Up to Cold Calls
Originally posted - May 04, 2012 If you're serious about growing the commercial accounts segment of your laundry business, you can't avoid it - eventually, you're going to have to make cold calls on potential clients. Some laundry owners have their drivers handle...
Reflecting on Injecting
Originally posted - Feb 10, 2014 In past columns, we've discussed all of the different types of products and chemicals than can be used to successfully handle heavy-duty commercial accounts, as well as to service some of the more challenging wash-dry-fold orders. With...
The Doctor Will See You Now….
Originally posted - Nov 04, 2014 Since I've been writing this column, I get inundated with questions from readers looking for advice on stain removal and garment care, as well as just the basic business of doing drop-off and commercial laundry. So, this month, I...
Wash With Wally
Wash with Wally: Increasing Store Capacity, Removing Musty Odors, More…
I'm having trouble removing a musty odor from some of my drop-off customers' garments. What's the problem, and more importantly what's the solution? Most likely, the problem is with the materials that are being used by the garment manufacturers. Today, most cotton...
Wash with Wally: Drop-Off Drycleaning, Scented Detergents and More…
I service a commercial account that has just purchased some rather inexpensive, polyester table cloths that wrinkle when washed. Even the client admits that she bought an inferior product.We pre-treat these items, wash them in warm water with Tide (no bleach or...
Wash with Wally: Removing Commercial Laundry Stains and More…
I own a successful coin laundry in a small town in the Midwest. One of my promotions is giving my customers free detergent - all they need Monday through Friday. The problem I have is that some of the customers use too much of the detergent and over-suds the washers....
The Business Mind
Creating a Buzz
Here's a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even "business" itself (at least as we are familiar with it these days),...
Unchained!
Remove the Unrealistic Limits on Your Business and Professional Goals"Everything you want is just outside of your comfort zone." – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed to me the...
Back by Popular Demand
Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again"Do what you do so well that they will want to see it again" – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting new...
Viewpoint
Investing in Customer Service Yields Real Value
"The customer is always right." - Marshall Field When I cite the quote above about the customer always being right, you might be quick to caution "you haven't been to my laundromat!"Well, I see this well-worn adage as aspirational, if not requiring some suspension of...
Let’s Build on the Many Successes of 2015
As we head into 2016, I'd like to reflect on some of the successes of 2015. In my mind, the greatest accomplishment of 2015 was the Coin Laundry Association's revitalization of its LaundryCares Foundation. As many of you know, LaundryCares has been around since 2006,...
One Woman’s Laundromat Journey
Sometimes, it's about being in the right place at the right time. I grew up in Foster City, Calif. And my favorite restaurant was in a local shopping center there, which was located adjacent to a rundown laundromat. In 1996, through the grapevine, I discovered that...
Digital Marketing
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