Columns

The Laundry Doctor

Warming Up to Cold Calls

Originally posted - May 04, 2012 If you're serious about growing the commercial accounts segment of your laundry business, you can't avoid it - eventually, you're going to have to make cold calls on potential clients. Some laundry owners have their drivers handle...

Reflecting on Injecting

Originally posted - Feb 10, 2014 In past columns, we've discussed all of the different types of products and chemicals than can be used to successfully handle heavy-duty commercial accounts, as well as to service some of the more challenging wash-dry-fold orders. With...

The Doctor Will See You Now….

Originally posted - Nov 04, 2014 Since I've been writing this column, I get inundated with questions from readers looking for advice on stain removal and garment care, as well as just the basic business of doing drop-off and commercial laundry. So, this month, I...

Wash With Wally

Wash with Wally: Fragrances and Scents

Originally posted - Dec 10, 2014 I have a question about fragrances and scents. Is there any way to add something different to the wash to get it smelling fresh, aside from the normal scented detergents or fabric softeners? Sometimes I wish there was something to add...

Wash with Wally: Dealing with Dog Hair

Originally posted - Jul 01, 2014 What is the best way to remove dog hair from blankets and dog beds? The best way to handle such a situation is to put these items in the dryer before running them through the wash cycle. Let them run through a drying cycle or two, and...

Wash with Wally: Saving with Solar

Originally posted - May 10, 2013 In addition to purchasing newer, more energy-efficient equipment, I'm considering using solar power to heat my water and help me conserve energy. What are your thoughts on this technology? I would definitely look into solar technology...

The Business Mind

To ‘Coin’ a Phrase

Originally posted - Apr 25, 2014 The most popular and traditional way to keep up with information about one's specific business or profession is by simply reading information offered by knowledgeable individuals who also reside within, or are closely related to, that...

What’s In It for Me?

Originally posted - Jun 18, 2012 For the majority of small-business owners, many of the aspects of running their operations just come naturally. However, in most cases, writing technically correct advertising copy simply isn't one of them. In a nutshell, what I mean...

Go Public

Originally posted - Feb 27, 2013 "If I was down to my last dollar, I'd spend it on public relations." – Bill Gates If you asked 10 people to define public relations, you'd likely get 10 different answers. Within the broad scope of marketing, public relations is one of...

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