Columns
The Laundry Doctor
On the Road Again
Originally posted - Nov 24, 2014 At a presentation on commercial accounts that I conducted for the Southern California Coin Laundry Association, one of the most popular questions from the audience was about pickup and delivery vehicles. When should you by a van? What...
Leather… Or Not?
Originally posted - Oct 25, 2013 If you offer a wash-dry-fold service, you will from time to time take in some leather garments. But don't be afraid of them. Leather cleaning is one of the easiest types of cleaning you can do, since most stains don't really soak into...
After Disaster Strikes
Originally posted - Oct 05, 2012 Previously, we looked at how fire and water garment restoration can be a profitable niche for some coin laundry owners – as well as how to potentially land this type of work. Now, let's assume that the restoration business has started...
Wash With Wally
Wash with Wally: Tackling Oil and Grease, Cleaning Cuffs and Collars, More…
We have a customer who needs to clean very oily, greasy clothes from oil field workers. What detergent or other chemicals are needed to do this job properly? There’s are a couple of key factors to removing oil and grease from garments, especially if those stains...
Wash with Wally: Cleaning a Wedding Gown, Offering Ironing Services, and More…
I own a laundromat in a small town without a drycleaner, and one of my customers recently brought in a white wedding gown for me to clean. It is made from a synthetic material, which I believe is polyester. How can I clean it? Before you do anything, be absolutely...
Wash with Wally: Preventing Dryer Fires, 3 Keys to a Successful Location, More…
I own a laundry located in a small strip center. I'm having a problem with the landlord, concerning vibration that my large washers create when they go into their spin cycles. My floor is made of flexicore concrete, and the floor and walls shake until the spin cycle...
The Business Mind
Fine-Tune Your Message
Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing "Before you can have a share of market, you must have a share of mind" – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to "disturb the...
When You Look at Your Business, What Do You See?
Maximize Profits by Changing the Way You Personally View Your Self-Service Laundry Operation As the story goes, two young salmon were swimming along one day when they were passed by a much older and far wiser fish coming from the opposite direction. The older fish...
‘Wow!’ Your Customers
16 Ways to Improve Your Laundry Business – And, More Importantly, Your Customers' Perceptions of It When was the last time a customer actually blurted out "Wow!" when he or she walked into your laundry for the very first time? My guess is that this probably doesn't...
Viewpoint
A Time to Reflect A Time to Move Forward
Originally posted - Dec issue/2012 As I write this column in late October, it seems to be more of a time of positive activity than a time of reflection. I just recently returned from the Coin Laundry Association's Excellence in Laundry Conference in Palm Springs. And,...
Open for Business
Originally posted - Jan issue/2012 You've searched far and wide for that perfect laundry location or undervalued existing laundromat. You've met with every distributor and examined each manufacturer's spec sheets with a fine-toothed comb before selecting your new...
Help Your Staff Help Your Business
Originally posted - Aug issue/2012 Winning customer service is your self-service laundry's best competitive advantage. It's the lifeblood of any business. In fact, you can offer promotions and slash vend prices to bring in as many new customers as you want, but unless...
Digital Marketing
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