Columns
The Laundry Doctor
Warming Up to Cold Calls
Originally posted - May 04, 2012 If you're serious about growing the commercial accounts segment of your laundry business, you can't avoid it - eventually, you're going to have to make cold calls on potential clients. Some laundry owners have their drivers handle...
Reflecting on Injecting
Originally posted - Feb 10, 2014 In past columns, we've discussed all of the different types of products and chemicals than can be used to successfully handle heavy-duty commercial accounts, as well as to service some of the more challenging wash-dry-fold orders. With...
The Doctor Will See You Now….
Originally posted - Nov 04, 2014 Since I've been writing this column, I get inundated with questions from readers looking for advice on stain removal and garment care, as well as just the basic business of doing drop-off and commercial laundry. So, this month, I...
Wash With Wally
Wash with Wally: Cleaning a Wedding Gown, Offering Ironing Services, and More…
I own a laundromat in a small town without a drycleaner, and one of my customers recently brought in a white wedding gown for me to clean. It is made from a synthetic material, which I believe is polyester. How can I clean it? Before you do anything, be absolutely...
Wash with Wally: Preventing Dryer Fires, 3 Keys to a Successful Location, More…
I own a laundry located in a small strip center. I'm having a problem with the landlord, concerning vibration that my large washers create when they go into their spin cycles. My floor is made of flexicore concrete, and the floor and walls shake until the spin cycle...
Wash with Wally: Fighting Oil Stains, Operating a Delivery Service and More…
On occasion, I will receive drop-off laundry that has one or two pieces with oil stains. Is there anything available at the local supermarket or hardware store that I can use to remove these stains? If so, what is it, and how do you use it? There are a few products...
The Business Mind
When You Look at Your Business, What Do You See?
Maximize Profits by Changing the Way You Personally View Your Self-Service Laundry Operation As the story goes, two young salmon were swimming along one day when they were passed by a much older and far wiser fish coming from the opposite direction. The older fish...
‘Wow!’ Your Customers
16 Ways to Improve Your Laundry Business – And, More Importantly, Your Customers' Perceptions of It When was the last time a customer actually blurted out "Wow!" when he or she walked into your laundry for the very first time? My guess is that this probably doesn't...
Back to School
Strengthen Your Business by Earning Your Ph.D. in ‘Laundrology' I recently got the idea to add a new category to the long list of scientific "-ology" subjects that exist in our world today. I've decided to create a brand new discipline and call it "laundrology," which...
Viewpoint
A Time to Reflect A Time to Move Forward
Originally posted - Dec issue/2012 As I write this column in late October, it seems to be more of a time of positive activity than a time of reflection. I just recently returned from the Coin Laundry Association's Excellence in Laundry Conference in Palm Springs. And,...
Help Your Staff Help Your Business
Originally posted - Aug issue/2012 Winning customer service is your self-service laundry's best competitive advantage. It's the lifeblood of any business. In fact, you can offer promotions and slash vend prices to bring in as many new customers as you want, but unless...
Vital Signs
Neglect Your Store's Signage at Your Own Risk Because a laundromat is a self-service business, there is the tendency among some owners to have a "build-it-and-they-will-wash" attitude toward their stores. In other words, the focus is primarily on the equipment offered...
Digital Marketing
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