Columns

The Laundry Doctor

Warming Up to Cold Calls

Originally posted - May 04, 2012 If you're serious about growing the commercial accounts segment of your laundry business, you can't avoid it - eventually, you're going to have to make cold calls on potential clients. Some laundry owners have their drivers handle...

Reflecting on Injecting

Originally posted - Feb 10, 2014 In past columns, we've discussed all of the different types of products and chemicals than can be used to successfully handle heavy-duty commercial accounts, as well as to service some of the more challenging wash-dry-fold orders. With...

The Doctor Will See You Now….

Originally posted - Nov 04, 2014 Since I've been writing this column, I get inundated with questions from readers looking for advice on stain removal and garment care, as well as just the basic business of doing drop-off and commercial laundry. So, this month, I...

Wash With Wally

Wash with Wally: Sanitizing Medical Laundry

I just landed a commercial account where I will be required to launder rags used to clean medical equipment. However, I'm unsure as to the specific water temperature needed to completely clean and sanitize these items. I heard somewhere that 140-degree water was...

The Business Mind

On Your Best (Financial) Behavior

How Understanding Behavioral Economics Can Help You Make Better Financial Decisions Have you ever heard of behavioral economics? If not, you have now! But what exactly is it? In a nutshell, behavioral economics can best be defined as how our individual psychology and...

Lessons Learned From Life’s Superstars

Here’s How to Apply Examples Set by Extraordinary Individuals to the Successful Operation of Your Laundry Business Over the decades during which I’ve been curiously roaming this planet, I have been indeed fortunate to have encountered and known some truly...

Marketing Your Laundry Across Generations

Create Winning Promotional Campaigns by Focusing on Your Specific Customer Base When developing their advertising, many self-service laundry owners often forget that they are attempting to attract customers from a generationally and culturally diversified America. And...

Viewpoint

Clean 2015: Basic Training – Coin Laundry Style

In addition to veteran laundry owners looking to stay one step ahead with regard to the latest trends and technology, the Clean Show has always served as a starting point for potential investors doing their due diligence. However, as the economy improves and with a...

Clean 2015 Attendance Tops Previous Show

Just two days into Clean 2015 in Atlanta, the laundry industry's biennial trade show has already surpassed the attendance figure of the 2013 event in New Orleans by approximately 5 percent. What's more, the Atlanta show's net square footage of 189,300 square feet is...

Digital Marketing

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.