Columns

The Laundry Doctor

Plan Your Work… Work Your Plan

Originally posted - Jul 18, 2014 When I first got into the laundry business, I was skeptical as to whether or not I needed to write a business plan. However, it was something the SBA required (or at least strongly encouraged), so I went through the process of creating...

Going to the Mat

Going to the Mat

Originally posted -May 29, 2013 Clearly, not everybody wants - or needs - to go to a self-service laundry. However, there are some items that almost everyone needs to get cleaned once in a while that would best be handled by a professionally equipped laundry. One such...

The Down and Dirty

Originally posted - May 25, 2012 We're going to discuss oil and grease – and the tough, nasty stains they leave on our customers' garments. More importantly, we're going to talk about how to grow your drop-off laundry business by effectively tackling those seemingly...

Wash With Wally

The Business Mind

Marketing Your Laundry Across Generations

Create Winning Promotional Campaigns by Focusing on Your Specific Customer Base When developing their advertising, many self-service laundry owners often forget that they are attempting to attract customers from a generationally and culturally diversified America. And...

The Power of Optimism

11 Strategic Steps for Developing a More Positive Outlook on Life and Business Permit me to set the stage for this article with a fascinating true story… The winters in Michigan can be frigid – and the winter of 1994 was no exception. As a result, Dale...

Viewpoint

Clean 2015 Attendance Tops Previous Show

Just two days into Clean 2015 in Atlanta, the laundry industry's biennial trade show has already surpassed the attendance figure of the 2013 event in New Orleans by approximately 5 percent. What's more, the Atlanta show's net square footage of 189,300 square feet is...

Digital Marketing

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