Columns
The Laundry Doctor
Stain Removal: Back to Basics
Originally posted - Aug 27, 2014 I get calls from laundry owners every week, asking a number of questions about different ways to enhance their drop-off laundry businesses. However, the most common queries I receive revolve around stain removal. So, let's go back to...
Reaching the ‘Finish’ Line
Originally posted -Mar 01, 2013 There are several ways to bridge the gap between doing "traditional" wash-dry-fold at your store and taking it a step further to offer your customers a more finished laundry product. A lot of laundry owners have bridged that gap by...
The ‘Inn’ Crowd
Originally posted - Nov 16, 2012 One of the most profitable and high-volume commercial accounts a self-service laundry owner can acquire is a small hotel. Typically, such accounts are 20- to 45-room hotels that may or may not have their own laundry facilities – and...
Wash With Wally
Wash with Wally: Tackling Oil and Grease, Cleaning Cuffs and Collars, More…
We have a customer who needs to clean very oily, greasy clothes from oil field workers. What detergent or other chemicals are needed to do this job properly? There’s are a couple of key factors to removing oil and grease from garments, especially if those stains...
Wash with Wally: Cleaning a Wedding Gown, Offering Ironing Services, and More…
I own a laundromat in a small town without a drycleaner, and one of my customers recently brought in a white wedding gown for me to clean. It is made from a synthetic material, which I believe is polyester. How can I clean it? Before you do anything, be absolutely...
Wash with Wally: Preventing Dryer Fires, 3 Keys to a Successful Location, More…
I own a laundry located in a small strip center. I'm having a problem with the landlord, concerning vibration that my large washers create when they go into their spin cycles. My floor is made of flexicore concrete, and the floor and walls shake until the spin cycle...
The Business Mind
Did You Hear the One About… ?
Here Are Three Examples of the Many Business Lessons That Can Be Derived From Everyday Humor Over the years, I've noticed that instructional philosophies on life and business are very often hidden within humor and jokes - and these "lessons"(as well as the amusement...
Fine-Tune Your Message
Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing "Before you can have a share of market, you must have a share of mind" – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to "disturb the...
When You Look at Your Business, What Do You See?
Maximize Profits by Changing the Way You Personally View Your Self-Service Laundry Operation As the story goes, two young salmon were swimming along one day when they were passed by a much older and far wiser fish coming from the opposite direction. The older fish...
Viewpoint
Open for Business
Originally posted - Jan issue/2012 You've searched far and wide for that perfect laundry location or undervalued existing laundromat. You've met with every distributor and examined each manufacturer's spec sheets with a fine-toothed comb before selecting your new...
A Time to Reflect A Time to Move Forward
Originally posted - Dec issue/2012 As I write this column in late October, it seems to be more of a time of positive activity than a time of reflection. I just recently returned from the Coin Laundry Association's Excellence in Laundry Conference in Palm Springs. And,...
Help Your Staff Help Your Business
Originally posted - Aug issue/2012 Winning customer service is your self-service laundry's best competitive advantage. It's the lifeblood of any business. In fact, you can offer promotions and slash vend prices to bring in as many new customers as you want, but unless...
Digital Marketing
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