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The Laundry Doctor
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Wash With Wally
Wash with Wally: Should Tipping Be Allowed?
Originally posted - Jun 27, 2012 I'm considering starting a drop-off laundry service. Should I allow my customers to tip my attendants, or is this a bad idea? It's not a bad idea at all. If your customers want to tip your attendants, that's fine. In my opinion, that...
Wash with Wally: Washer Efficiency, Grease Stains and More…
I had one of my stack dryers burn on the inside. I don't know what caused it. Help! There are a number of factors that could be responsible for this occurrence - chemicals still in the clothing after the wash cycle, a lighter in one of the pockets, malfunctioning...
Wash with Wally: What to Consider Before Adding Drop-Off Drycleaning
Originally posted - Aug 13, 2012 I have a coin laundry and am interested in adding a drop-off drycleaning business. Can you give me any suggestions regarding things I might need to know and/or do before adding this to my current operation? First of all, you have to...
The Business Mind
How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Get Psyched Up!
Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...
Viewpoint
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Digital Marketing
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