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The Laundry Doctor

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Wash With Wally

Wash with Wally: Cleaning Yoga Blankets

Originally posted - May 03, 2012 I have been approached by a potential commercial client about cleaning yoga blankets. If you're not familiar with them, they are heavy wool blankets about the size of a twin bed sheet. This client doesn't want to dryclean the blankets...

The Business Mind

How to Build a Better Marketing Program

Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...

The 5 Deadly Sins of Laundry Advertising

Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Master the Changeup

Originally posted - Sep 12, 2013 "Time is a dressmaker specializing in alterations." – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those on a fast track to...

Viewpoint

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Digital Marketing

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