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The Laundry Doctor

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Wash With Wally

Wash with Wally: Too Much Fabric Softener?

Originally posted - Mar 10, 2014 I do a great business in drop-off laundry. The problem I'm having is that my attendants are overusing the liquid fabric softener in an effort to make the clothes smell good. I even gave them measuring cups, but that haven't seemed to...

Wash with Wally: Fire-Damaged Dryers

Originally posted - Sep 16, 2013 I have a huge problem with my insurance company. I had a dryer fire, in which half of my dryers were totally destroyed. The other half had minor heat damage, but a lot of smoke and stain damage. The problem I'm having is that the...

The Business Mind

What If?

Originally posted - Nov 25, 2014 "Write the bad things that happen to you in the sand; that way they can be easily erased from your memory." - Middle Eastern proverb I've noticed that very often when things "go wrong"based on one's past decisions - either from a...

How to Build a Better Marketing Program

Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...

The 5 Deadly Sins of Laundry Advertising

Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Viewpoint

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Digital Marketing

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