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The Laundry Doctor
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Wash With Wally
Wash with Wally: Removing Diesel Fuel Stains, Cleaning Table Clothes, More…
What special requirements are needed to launder items that have been stained by diesel fuel? If you’re trying to wash garments or fabrics that have been drenched with diesel fuel, my recommendation is to be very sure that the fuel has evaporated completely...
Wash with Wally: A Sticky Situation
Originally posted - Oct 29, 2012 Can you tell me how to remove yellow wood glue from a pair of cotton pants? I haven't found anything that will work. There are a couple of ways to remove glue. In some instances, depending on the type of adhesive, you can use a paint...
Wash with Wally: Should Tipping Be Allowed?
Originally posted - Jun 27, 2012 I'm considering starting a drop-off laundry service. Should I allow my customers to tip my attendants, or is this a bad idea? It's not a bad idea at all. If your customers want to tip your attendants, that's fine. In my opinion, that...
The Business Mind
How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Get Psyched Up!
Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...
Viewpoint
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Digital Marketing
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