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The Laundry Doctor
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Wash With Wally
Wash with Wally: Cleaning Yoga Blankets
Originally posted - May 03, 2012 I have been approached by a potential commercial client about cleaning yoga blankets. If you're not familiar with them, they are heavy wool blankets about the size of a twin bed sheet. This client doesn't want to dryclean the blankets...
Wash with Wally: Purchasing a Vacated Laundry
Originally posted - Nov 01, 2013 I've found a coin laundry that's been closed up. All of the plumbing and electrical are still intact. I only have to reequip it, and I'm in business. What should I look for or try to find out before I sign the lease? I would proceed...
Wash with Wally: Is It Time to Buy New Equipment?
Originally posted - Apr 05, 2012 I really need to purchase some new washers and dryers for my store. I'm constantly repairing the machines I have. In addition, the parts bills are killing me. However, because of the uncertain economy, I'm not sure what I should do....
The Business Mind
How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Master the Changeup
Originally posted - Sep 12, 2013 "Time is a dressmaker specializing in alterations." – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those on a fast track to...
Viewpoint
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Digital Marketing
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