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The Laundry Doctor
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Wash With Wally
Wash with Wally: Pricing Large Drop-Off Items
Originally posted - Nov 30, 2012 We are trying to set our wash-dry-fold pricing and have noticed a big difference in how large items are priced. In our area, drycleaners and laundromats with wash-dry-fold services charge a per item fee for comforters, bedspreads,...
Wash with Wally: Spray Spotters
Originally posted - Aug 13, 2014 I do a lot of drop-off laundry at my store and was looking for a good spray spotter. Do you have any recommendations? Yes, I would get Liquid Wisk. This product is good on food stains, some inks and some light oils. It is probably one...
Wash with Wally: How to Wash Throw Rugs
Originally posted - Jun 17, 2013 What advice can you give for washing throw rugs? Most throw rugs can be washed, even with a rubber backing. However, when washing any kind of a rug, wash it in cold water, because it's hard to determine how many different materials the...
The Business Mind
How to Build a Better Marketing Program
Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Get Psyched Up!
Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...
Viewpoint
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Digital Marketing
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