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The Laundry Doctor
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Wash With Wally
Wash with Wally: Stains on Suede
Originally posted - May 02, 2014 A customer of mine recently brought in a chocolate-colored suede coat, on which she had spilled cola. Do you have any tips that would help me remove this dark stain for her? Suede can be very fragile to dye release. You can try using...
Wash with Wally: Cleaning Mop Heads
Originally posted - Oct 08, 2012 I recently landed a commercial laundry account, which involves cleaning closed-loop mop heads for a large nursing home in my area. Can you suggest the most efficient way to wash and dry these mop heads? The good news is that you don't...
Wash with Wally: Comforter Questions
Originally posted - Feb 03, 2012 I just washed a white, queen-sized down comforter. I read the attached washing instruction label, which warned against using bleach. Are these labels always accurate? First of all, it doesn't sound like that particular care label was...
The Business Mind
The 5 Deadly Sins of Laundry Advertising
Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...
Get Psyched Up!
Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...
Master the Changeup
Originally posted - Sep 12, 2013 "Time is a dressmaker specializing in alterations." – Faith Baldwin, U.S. author and novelist We are living in a time when the rate of change is like none other in history. Today, the slow path is reserved for those on a fast track to...
Viewpoint
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Digital Marketing
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