Columns

The Laundry Doctor

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Wash With Wally

Wash with Wally: Should Tipping Be Allowed?

Originally posted - Jun 27, 2012 I'm considering starting a drop-off laundry service. Should I allow my customers to tip my attendants, or is this a bad idea? It's not a bad idea at all. If your customers want to tip your attendants, that's fine. In my opinion, that...

The Business Mind

How to Build a Better Marketing Program

Tips and Tactics for Impactful, Cost-Effective Print and Television Promotional CampaignsI know more about your specific laundry than you may realize.That's only because – no matter what kind of laundry you operate and no matter who you are, where you're located or...

The 5 Deadly Sins of Laundry Advertising

Originally posted - Jul 31, 2013 "Advertising says to people, here's what we've got. Here's what it will do for you. Here's how to get it." – Leo Burnett, Advertising Pioneer The late Leo Burnett was an advertising superstar. Burnett is the guy who created such famous...

Get Psyched Up!

Originally posted - Oct 04, 2013 Knowing yourself is the beginning of all wisdom" – Aristotle In my view, the only thing perpetually common to your laundry business is you. Customers come and go, attendants come and go, landlords come and go… even machines eventually...

Viewpoint

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Digital Marketing

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.