Positioned for Success

Positioned for Success

How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
Changing the Game

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
Unilever Confronts the ‘Chairdrobe’

Unilever Confronts the ‘Chairdrobe’

Marketers at consumer goods giant Unilever are focused on what they’re calling the “chairdrobe.” It’s that heap of lightly worn clothes draped over chairs in more and more bedrooms these days, often crumpling people’s “go-to garments.” It’s a familiar sight in the...