by Stephen Bean | Sep 26, 2018 | The Business Mind
How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...
by Wally Makowsky | Sep 26, 2018 | Wash With Wally
I’m in the process of building a self-service laundry. I have never been in this type of business before, so I’d like to know what laundry customers want, what attracts them and what keeps them coming back. In my opinion, there are six main elements that...
by Todd Fener | Sep 26, 2018 | Featured Articles, Feature 1, Feature 2, Feature 3, Viewpoint
For the grand opening of its Canadian flagship location, Lululemon – the popular yoga-inspired athletic apparel company – offered free merchandise to the first 30 people to run naked through its new retail outlet. As you can imagine, the media was all over this...
by Cary Lipman | Sep 26, 2018 | Featured Articles, Feature 1, Feature 2, Feature 3
What to Consider When Constructing Your First Laundry Business The key to getting through the buildout or construction phase of your vended laundry project can be quite simple. Just hire an experienced, licensed general contractor who already has a couple of...
by Jeff Gardner | Sep 26, 2018 | Uncategorized
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
by Jeff Gardner | Sep 26, 2018 | The Laundry Doctor
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
by Editor | Sep 19, 2018 | Industry News
Company Rolls Out New Line of Maytag Multi-Load Washers Geared Toward Vended, OPL Markets Whirlpool Corp. Commercial Laundry leadership recently took Maytag Commercial Laundry customers, several Massachusetts government officials and members of the media on a...
by PlanetLaundry Staff | Sep 11, 2018 | Industry News
Marketers at consumer goods giant Unilever are focused on what they’re calling the “chairdrobe.” It’s that heap of lightly worn clothes draped over chairs in more and more bedrooms these days, often crumpling people’s “go-to garments.” It’s a familiar sight in the...
by PlanetLaundry Staff | Sep 7, 2018 | Industry News
Eastern Funding recently hosted two laundromat improvement workshops in Los Angeles and Anaheim. More than 90 industry participants, consisting mainly of laundry owners and prospective investors, spent time discussing various topics impacting the industry, including...
by PlanetLaundry Staff | Sep 7, 2018 | Industry News
Huebsch has named multi-laundry operator Michael Finkelstein its Store Owner of the Quarter. Finkelstein’s newest Laundry Land location in Portsmouth, Va., delivers a level of excellence that rises above others in his market, which has been Michael’s...