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The Laundry Doctor
Choosing the Right Partner
Finding a Quality Drycleaner and Negotiating a Favorable Arrangement Are Critical to the Growth of Your Business I've recently received a flurry of calls from laundry owners who offer home delivery of their wash-dry-fold product and are now looking to expand that...
‘Warming Up’ Your Cold Calls
Get to Know Prospective Commercial Clients Before Asking for Their Business Any sales professional will tell you that the easiest person on which to call is someone you know or with whom you have some sort of connection. With that said, when building your commercial...
Talk to Your Customers
Originally posted - May 16, 2013 A topic that has been causing some buzz within the self-service laundry industry in recent years is online marketing. And with good reason - it works! Therefore, this month, I'd like to discuss promoting your laundry business online -...
Wash With Wally
Wash With Wally: Vend Pricing, Flooring Options, and More…
I want to increase the vend prices on my washing machines. What is the best method for making these changes? The best way to increase your washer prices is to raise the pricing on one size of washer at a time. For example, increase the cost of your 50-pound machines...
Wash With Wally: Assessing the Value of Your Laundry Business
I have been in the vended laundry business for more than 30 years, and I’m now ready to retire. My question is how to establish a fair selling price. I own the building and the business. How do I value each? The first step is to get a bank appraisal on your property....
Wash With Wally: Keeping Your Drain Line Clear
Is there a chemical and/or preventive maintenance procedure that will keep our main drain line clean? Occasionally, we experience a backup of water, which seems to be due to a buildup of a black greasy residue within the line. Would you recommend a periodic flush of...
The Business Mind
Truth or Consequences
Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth." – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that...
Positioned for Success
How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...
True Enough!
Seven Business (and Non-Business) Truisms That Can Be Applied Directly to Your Laundry Operation Virtually everyone you run into knows something you don’t. Think about that for a moment. With more than 300 million people in the United States, there are literally...
Viewpoint
To Homeowners, You’re Selling Convenience and Time
At my store, roughly 40 percent of my overall laundry business comes from homeowners who actually own their own washers and dryers? In fact, I would argue that, in many markets across the country, this demographic is gradually becoming more of a mainstream...
In Working Order…..
During their initial investigation of the laundry business, many potential investors worry about the common myth of whether they are "mechanically inclined" enough to join this industry. The truth of the matter is that they should be much more concerned with whether...
Excellence in Laundry: Silent Auction
The 2016 Excellence in Laundry Conference, to be held at the Ojai Valley Inn & Spa in southern California, will feature a silent auction from 12:00 p.m. to 7:00 p.m. on May 18. This auction will serve to benefit the Coin Laundry Association's LaundryCares...
Digital Marketing
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