Columns
The Laundry Doctor
After Disaster Strikes
Originally posted - Oct 05, 2012 Previously, we looked at how fire and water garment restoration can be a profitable niche for some coin laundry owners – as well as how to potentially land this type of work. Now, let's assume that the restoration business has started...
Playing ‘Tag’ with Wash-Dry-Fold Business
Originally posted - Jun 25, 2013 As your wash-dry-fold business grows from doing just a few loads at a time to handling several loads simultaneously, one of the biggest challenges you'll face is simply keeping track of all the orders that come in. It's critical to...
Community Service
Orginally posted - Jan 02, 2013 Your laundromat is a crucial part of the neighborhood in which it's located. And, as a small-business owner, you need to recognize this fact and do what you can to strengthen that bond with those within your community. Whenever I look...
Wash With Wally
Wash with Wally: Removing Commercial Laundry Stains and More…
I own a successful coin laundry in a small town in the Midwest. One of my promotions is giving my customers free detergent - all they need Monday through Friday. The problem I have is that some of the customers use too much of the detergent and over-suds the washers....
Wash with Wally: Calculating Folding Space, Competing for Employees, More…
Is there some formula or rule of thumb that would guide me as far as how much folding space I should provide for my customers? According to most vended laundry industry data, three square feet of folding space for every dryer pocket in your facility is considered to...
Wash with Wally: Bleach Spots, Motor Oil Stains…
A few of my drop-off customers are complaining about small bleach spots on their clothes. However, we don't even use bleach on their clothes, nor do we place the garments where bleach could be splashed on them. The only thing I can think of is that maybe the bleach is...
The Business Mind
Unchained!
Remove the Unrealistic Limits on Your Business and Professional Goals"Everything you want is just outside of your comfort zone." – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed to me the...
Back by Popular Demand
Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again"Do what you do so well that they will want to see it again" – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting new...
The Mind of the Customer
7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I've come to the conclusion that the greatest threat to a self-service laundry's growth - and perhaps even its survival - in our modern, high-tech and significantly diversified...
Viewpoint
Get Involved… Stay Involved
The year is quickly coming to an end. The time seems to go faster and faster each year. As you reflect back on the goals you set out to accomplish this year, did you meet or exceed them? Did you do what you said you were going to do? It's never too late to set goals...
Lease Negotiation: Mistakes to Avoid
When putting together your self-service laundry business, the lease is one of the most important pieces of the puzzle. Here are some of the most common – and dangerous – pitfalls to avoid when hammering out your next laundry lease: • Failure to secure exculpation of...
Iowa Laundry Owners Get a Big Raise
"Is this heaven?" "It's Iowa." "Iowa? Could have sworn it was heaven…" – "Field of Dreams" (1989) While the specters of baseball players past may have confused Iowa for heaven in the movie, you wouldn't blame Hawkeye laundry owners for thinking they're living in the...
Digital Marketing
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