Columns
The Laundry Doctor
For Rent
Originally posted - Mar 16, 2012 One aspect of the commercial laundry business with which many self-service laundry owners have had great success - and a segment of the drop-off laundry category that all operators should at least consider - is linen rental. Basically,...
The Laundry Doctor’s Inbox
Originally posted -Feb 01, 2013 Since I opened my coin laundry, and especially since I started writing for PlanetLaundry, I notice that the Laundry Doctor receives quite of bit of e-mail – from laundry owners and laundry "doers" alike – asking my advice on everything...
Top Targets
Originally posted - Jun 20, 2012 Drive around your marketplace. Most likely, there's a hair salon on seemingly every corner. And hair salons can become great commercial clients. Many salons work with large commercial laundries, due to the great number of dirty towels...
Wash With Wally
Wash with Wally: Removing Commercial Laundry Stains and More…
I own a successful coin laundry in a small town in the Midwest. One of my promotions is giving my customers free detergent - all they need Monday through Friday. The problem I have is that some of the customers use too much of the detergent and over-suds the washers....
Wash with Wally: Calculating Folding Space, Competing for Employees, More…
Is there some formula or rule of thumb that would guide me as far as how much folding space I should provide for my customers? According to most vended laundry industry data, three square feet of folding space for every dryer pocket in your facility is considered to...
Wash with Wally: Bleach Spots, Motor Oil Stains…
A few of my drop-off customers are complaining about small bleach spots on their clothes. However, we don't even use bleach on their clothes, nor do we place the garments where bleach could be splashed on them. The only thing I can think of is that maybe the bleach is...
The Business Mind
Unchained!
Remove the Unrealistic Limits on Your Business and Professional Goals"Everything you want is just outside of your comfort zone." – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed to me the...
Back by Popular Demand
Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again"Do what you do so well that they will want to see it again" – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting new...
The Mind of the Customer
7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I've come to the conclusion that the greatest threat to a self-service laundry's growth - and perhaps even its survival - in our modern, high-tech and significantly diversified...
Viewpoint
One Woman’s Laundromat Journey
Sometimes, it's about being in the right place at the right time. I grew up in Foster City, Calif. And my favorite restaurant was in a local shopping center there, which was located adjacent to a rundown laundromat. In 1996, through the grapevine, I discovered that...
Lease Negotiation: Mistakes to Avoid
When putting together your self-service laundry business, the lease is one of the most important pieces of the puzzle. Here are some of the most common – and dangerous – pitfalls to avoid when hammering out your next laundry lease: • Failure to secure exculpation of...
Iowa Laundry Owners Get a Big Raise
"Is this heaven?" "It's Iowa." "Iowa? Could have sworn it was heaven…" – "Field of Dreams" (1989) While the specters of baseball players past may have confused Iowa for heaven in the movie, you wouldn't blame Hawkeye laundry owners for thinking they're living in the...
Digital Marketing
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.