Columns

The Laundry Doctor

The Doctor Will See You Now….

Originally posted - Nov 04, 2014 Since I've been writing this column, I get inundated with questions from readers looking for advice on stain removal and garment care, as well as just the basic business of doing drop-off and commercial laundry. So, this month, I...

Stain Removal: Back to Basics

Originally posted - Aug 27, 2014 I get calls from laundry owners every week, asking a number of questions about different ways to enhance their drop-off laundry businesses. However, the most common queries I receive revolve around stain removal. So, let's go back to...

Reaching the ‘Finish’ Line

Reaching the ‘Finish’ Line

Originally posted -Mar 01, 2013 There are several ways to bridge the gap between doing "traditional" wash-dry-fold at your store and taking it a step further to offer your customers a more finished laundry product. A lot of laundry owners have bridged that gap by...

Wash With Wally

The Business Mind

Unchained!

Remove the Unrealistic Limits on Your Business and Professional Goals"Everything you want is just outside of your comfort zone." – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed to me the...

Back by Popular Demand

Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again"Do what you do so well that they will want to see it again" – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting new...

The Mind of the Customer

7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I've come to the conclusion that the greatest threat to a self-service laundry's growth - and perhaps even its survival - in our modern, high-tech and significantly diversified...

Viewpoint

Get Involved… Stay Involved

The year is quickly coming to an end. The time seems to go faster and faster each year. As you reflect back on the goals you set out to accomplish this year, did you meet or exceed them? Did you do what you said you were going to do? It's never too late to set goals...

Lease Negotiation: Mistakes to Avoid

When putting together your self-service laundry business, the lease is one of the most important pieces of the puzzle. Here are some of the most common – and dangerous – pitfalls to avoid when hammering out your next laundry lease: • Failure to secure exculpation of...

Iowa Laundry Owners Get a Big Raise

"Is this heaven?" "It's Iowa." "Iowa? Could have sworn it was heaven…" – "Field of Dreams" (1989) While the specters of baseball players past may have confused Iowa for heaven in the movie, you wouldn't blame Hawkeye laundry owners for thinking they're living in the...

Digital Marketing

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