Columns
The Laundry Doctor
Fire and Water Restoration
Originally posted - Sep 12, 2012 I get calls from laundry owners all across the country about how to handle garments that either have been through fires or damaged by flooding. And, personally, I've done a good deal of work with a number of fire and water restoration...
Avoid Customer Complaints… Before They Ever Occur
Originally posted - Apr 22, 2014 Professional drycleaners have a number of releases they have their customers fill out, because of all the delicate and specialty items they handle – such as silk, leather and so on. In essence, these drycleaners are telling their...
There’s New Business Right Under Your’s Feet
Originally posted - Jul 25, 2012 If you're considering adding some commercial work to your store's self-service business or if you're already servicing some commercial accounts, one of the most often-overlooked niches of the commercial segment are walk off floor mats...
Wash With Wally
Wash with Wally: Drop-Off Drycleaning, Scented Detergents and More…
I service a commercial account that has just purchased some rather inexpensive, polyester table cloths that wrinkle when washed. Even the client admits that she bought an inferior product.We pre-treat these items, wash them in warm water with Tide (no bleach or...
Wash with Wally: Removing Commercial Laundry Stains and More…
I own a successful coin laundry in a small town in the Midwest. One of my promotions is giving my customers free detergent - all they need Monday through Friday. The problem I have is that some of the customers use too much of the detergent and over-suds the washers....
Wash with Wally: Calculating Folding Space, Competing for Employees, More…
Is there some formula or rule of thumb that would guide me as far as how much folding space I should provide for my customers? According to most vended laundry industry data, three square feet of folding space for every dryer pocket in your facility is considered to...
The Business Mind
Unchained!
Remove the Unrealistic Limits on Your Business and Professional Goals"Everything you want is just outside of your comfort zone." – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed to me the...
Back by Popular Demand
Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again"Do what you do so well that they will want to see it again" – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting new...
The Mind of the Customer
7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I've come to the conclusion that the greatest threat to a self-service laundry's growth - and perhaps even its survival - in our modern, high-tech and significantly diversified...
Viewpoint
Get Involved… Stay Involved
The year is quickly coming to an end. The time seems to go faster and faster each year. As you reflect back on the goals you set out to accomplish this year, did you meet or exceed them? Did you do what you said you were going to do? It's never too late to set goals...
Lease Negotiation: Mistakes to Avoid
When putting together your self-service laundry business, the lease is one of the most important pieces of the puzzle. Here are some of the most common – and dangerous – pitfalls to avoid when hammering out your next laundry lease: • Failure to secure exculpation of...
Iowa Laundry Owners Get a Big Raise
"Is this heaven?" "It's Iowa." "Iowa? Could have sworn it was heaven…" – "Field of Dreams" (1989) While the specters of baseball players past may have confused Iowa for heaven in the movie, you wouldn't blame Hawkeye laundry owners for thinking they're living in the...
Digital Marketing
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