Columns
The Laundry Doctor
Top Targets
Originally posted - Jun 20, 2012 Drive around your marketplace. Most likely, there's a hair salon on seemingly every corner. And hair salons can become great commercial clients. Many salons work with large commercial laundries, due to the great number of dirty towels...
The Doctor’s Diagnoses
Originally posted - Dec 27, 2013 I recently conducted a webinar for the Coin Laundry Association, dealing with commercial stain removal. After my presentation, I received a number of great questions from the attendees, so I thought I would share of few of them here...
Tiering Up
Originally posted - Aug 02, 2013 Over the last decade, every major manufacturer has introduced the ability to offer multiple pricing levels on their washers. For the most part, this technological development has been driven by the demand of self-service laundry owners...
Wash With Wally
Wash with Wally: Calculating Folding Space, Competing for Employees, More…
Is there some formula or rule of thumb that would guide me as far as how much folding space I should provide for my customers? According to most vended laundry industry data, three square feet of folding space for every dryer pocket in your facility is considered to...
Wash with Wally: Bleach Spots, Motor Oil Stains…
A few of my drop-off customers are complaining about small bleach spots on their clothes. However, we don't even use bleach on their clothes, nor do we place the garments where bleach could be splashed on them. The only thing I can think of is that maybe the bleach is...
Wash with Wally: Mat Rental, Marker Stains and More…
I have landed a commercial account with the local sewer and water department, washing their leather gloves. But I am having trouble getting the gloves soft and pliable. I also could use some tips on how to remove all of the dirt, grime and grease on them. I would...
The Business Mind
Unchained!
Remove the Unrealistic Limits on Your Business and Professional Goals"Everything you want is just outside of your comfort zone." – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed to me the...
Back by Popular Demand
Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again"Do what you do so well that they will want to see it again" – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting new...
The Mind of the Customer
7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I've come to the conclusion that the greatest threat to a self-service laundry's growth - and perhaps even its survival - in our modern, high-tech and significantly diversified...
Viewpoint
One Woman’s Laundromat Journey
Sometimes, it's about being in the right place at the right time. I grew up in Foster City, Calif. And my favorite restaurant was in a local shopping center there, which was located adjacent to a rundown laundromat. In 1996, through the grapevine, I discovered that...
Lease Negotiation: Mistakes to Avoid
When putting together your self-service laundry business, the lease is one of the most important pieces of the puzzle. Here are some of the most common – and dangerous – pitfalls to avoid when hammering out your next laundry lease: • Failure to secure exculpation of...
Iowa Laundry Owners Get a Big Raise
"Is this heaven?" "It's Iowa." "Iowa? Could have sworn it was heaven…" – "Field of Dreams" (1989) While the specters of baseball players past may have confused Iowa for heaven in the movie, you wouldn't blame Hawkeye laundry owners for thinking they're living in the...
Digital Marketing
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