Columns
The Laundry Doctor
Top Targets
Originally posted - Jun 20, 2012 Drive around your marketplace. Most likely, there's a hair salon on seemingly every corner. And hair salons can become great commercial clients. Many salons work with large commercial laundries, due to the great number of dirty towels...
The Doctor’s Diagnoses
Originally posted - Dec 27, 2013 I recently conducted a webinar for the Coin Laundry Association, dealing with commercial stain removal. After my presentation, I received a number of great questions from the attendees, so I thought I would share of few of them here...
Tiering Up
Originally posted - Aug 02, 2013 Over the last decade, every major manufacturer has introduced the ability to offer multiple pricing levels on their washers. For the most part, this technological development has been driven by the demand of self-service laundry owners...
Wash With Wally
Wash with Wally: Sanitizing Medical Laundry
I just landed a commercial account where I will be required to launder rags used to clean medical equipment. However, I'm unsure as to the specific water temperature needed to completely clean and sanitize these items. I heard somewhere that 140-degree water was...
Wash with Wally: Built Detergents, Dryclean-Only Garments and More…
If a customer comes in with a drop-off laundry order and there are clearly some garments in the bundle that should be drycleaned, how should I handle it? What if the customer insists that I should just wash them? It's up to your customers if they want to ruin their...
Wash with Wally: Using Ozone, Removing Blood Stains and More…
I own a store in a town that has a total of eight self-service laundries, and every one of them offers free dry. I'm tired of raising prices on my washers every time expenses go up, while my drying remains free. My customers are overloading the washers and...
The Business Mind
Going Off-Script
How to Raise Your Laundry Business Above and Beyond the CompetitionYou might assume – understandably so – that most customers select a specific laundry based essentially upon location, vend prices and hours of operation. But that just isn't so.Let me explain...
Hard Facts on Dealing with the ‘Soft Costs’ of Business Ownership
Are Stress, Customer Diversity and Managing Your Employees Taking Their Toll on You and Your Laundry Operation? In general, self-service laundry owners typically face about 11 or 12 costs on a monthly basis. These costs can range from utilities and labor to vended...
Down to a Science
Five Research Findings That Can Jumpstart Your Marketing Strategy As small-business owners, you most likely write your own advertising. And, if you have no formal training or experience in copywriting, I'm willing to wager that you use what is referred to as a...
Viewpoint
Clean 2015: Basic Training – Coin Laundry Style
In addition to veteran laundry owners looking to stay one step ahead with regard to the latest trends and technology, the Clean Show has always served as a starting point for potential investors doing their due diligence. However, as the economy improves and with a...
Clean 2015: Wash-Dry-Fold, Commercial Accounts Dominate the Show’s Third Day
With more and more self-service laundry owners looking to grow their businesses through the addition of wash-dry-fold services and commercial accounts work, the Coin Laundry Association – on the third day of Clean 2015 in Atlanta – dedicated the entire morning's...
Online Marketing, Employee Management Lead Off Clean 2015’s Second Day
The Coin Laundry Association kicked off Day Two of Clean 2015 in Atlanta with a couple of educational sessions covering topics critical to the vast majority of today's self-service laundry owners, if not all small-business operators – (1) leveraging the many business...
Digital Marketing
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.