Columns
The Laundry Doctor
Top Targets
Originally posted - Jun 20, 2012 Drive around your marketplace. Most likely, there's a hair salon on seemingly every corner. And hair salons can become great commercial clients. Many salons work with large commercial laundries, due to the great number of dirty towels...
The Doctor’s Diagnoses
Originally posted - Dec 27, 2013 I recently conducted a webinar for the Coin Laundry Association, dealing with commercial stain removal. After my presentation, I received a number of great questions from the attendees, so I thought I would share of few of them here...
Tiering Up
Originally posted - Aug 02, 2013 Over the last decade, every major manufacturer has introduced the ability to offer multiple pricing levels on their washers. For the most part, this technological development has been driven by the demand of self-service laundry owners...
Wash With Wally
Wash with Wally: Sanitizing Medical Laundry
I just landed a commercial account where I will be required to launder rags used to clean medical equipment. However, I'm unsure as to the specific water temperature needed to completely clean and sanitize these items. I heard somewhere that 140-degree water was...
Wash with Wally: Built Detergents, Dryclean-Only Garments and More…
If a customer comes in with a drop-off laundry order and there are clearly some garments in the bundle that should be drycleaned, how should I handle it? What if the customer insists that I should just wash them? It's up to your customers if they want to ruin their...
Wash with Wally: Using Ozone, Removing Blood Stains and More…
I own a store in a town that has a total of eight self-service laundries, and every one of them offers free dry. I'm tired of raising prices on my washers every time expenses go up, while my drying remains free. My customers are overloading the washers and...
The Business Mind
On Your Best (Financial) Behavior
How Understanding Behavioral Economics Can Help You Make Better Financial Decisions Have you ever heard of behavioral economics? If not, you have now! But what exactly is it? In a nutshell, behavioral economics can best be defined as how our individual psychology and...
Lessons Learned From Life’s Superstars
Here’s How to Apply Examples Set by Extraordinary Individuals to the Successful Operation of Your Laundry Business Over the decades during which I’ve been curiously roaming this planet, I have been indeed fortunate to have encountered and known some truly...
Marketing Your Laundry Across Generations
Create Winning Promotional Campaigns by Focusing on Your Specific Customer Base When developing their advertising, many self-service laundry owners often forget that they are attempting to attract customers from a generationally and culturally diversified America. And...
Viewpoint
Clean 2015: Wash-Dry-Fold, Commercial Accounts Dominate the Show’s Third Day
With more and more self-service laundry owners looking to grow their businesses through the addition of wash-dry-fold services and commercial accounts work, the Coin Laundry Association – on the third day of Clean 2015 in Atlanta – dedicated the entire morning's...
Online Marketing, Employee Management Lead Off Clean 2015’s Second Day
The Coin Laundry Association kicked off Day Two of Clean 2015 in Atlanta with a couple of educational sessions covering topics critical to the vast majority of today's self-service laundry owners, if not all small-business operators – (1) leveraging the many business...
Clean 2015 Attendance Tops Previous Show
Just two days into Clean 2015 in Atlanta, the laundry industry's biennial trade show has already surpassed the attendance figure of the 2013 event in New Orleans by approximately 5 percent. What's more, the Atlanta show's net square footage of 189,300 square feet is...
Digital Marketing
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.