Columns
The Laundry Doctor
Community Service
Orginally posted - Jan 02, 2013 Your laundromat is a crucial part of the neighborhood in which it's located. And, as a small-business owner, you need to recognize this fact and do what you can to strengthen that bond with those within your community. Whenever I look...
Warming Up to Cold Calls
Originally posted - May 04, 2012 If you're serious about growing the commercial accounts segment of your laundry business, you can't avoid it - eventually, you're going to have to make cold calls on potential clients. Some laundry owners have their drivers handle...
Reflecting on Injecting
Originally posted - Feb 10, 2014 In past columns, we've discussed all of the different types of products and chemicals than can be used to successfully handle heavy-duty commercial accounts, as well as to service some of the more challenging wash-dry-fold orders. With...
Wash With Wally
Wash with Wally: Built Detergents, Dryclean-Only Garments and More…
If a customer comes in with a drop-off laundry order and there are clearly some garments in the bundle that should be drycleaned, how should I handle it? What if the customer insists that I should just wash them? It's up to your customers if they want to ruin their...
Wash with Wally: Using Ozone, Removing Blood Stains and More…
I own a store in a town that has a total of eight self-service laundries, and every one of them offers free dry. I'm tired of raising prices on my washers every time expenses go up, while my drying remains free. My customers are overloading the washers and...
Wash with Wally: Cloth Napkins, Throw Rugs and More…
I have a commercial client who wants my store to take over the cloth napkin laundry service for his Italian restaurant. I’m not sure what is required to perform a quality service for this specific account. The napkins are red and often will have oil and other food...
The Business Mind
On Your Best (Financial) Behavior
How Understanding Behavioral Economics Can Help You Make Better Financial Decisions Have you ever heard of behavioral economics? If not, you have now! But what exactly is it? In a nutshell, behavioral economics can best be defined as how our individual psychology and...
Lessons Learned From Life’s Superstars
Here’s How to Apply Examples Set by Extraordinary Individuals to the Successful Operation of Your Laundry Business Over the decades during which I’ve been curiously roaming this planet, I have been indeed fortunate to have encountered and known some truly...
Marketing Your Laundry Across Generations
Create Winning Promotional Campaigns by Focusing on Your Specific Customer Base When developing their advertising, many self-service laundry owners often forget that they are attempting to attract customers from a generationally and culturally diversified America. And...
Viewpoint
Clean 2015 Attendance Tops Previous Show
Just two days into Clean 2015 in Atlanta, the laundry industry's biennial trade show has already surpassed the attendance figure of the 2013 event in New Orleans by approximately 5 percent. What's more, the Atlanta show's net square footage of 189,300 square feet is...
Tech Talk: Streamlining Operations Through Technology
The first day of Clean 2015 in Atlanta wrapped up with a standing-room-only presentation by Brian Henderson, who serves as operations manager for Liberty Laundries, his family's three-store chain based in Tulsa, Okla. This packed educational session was held in the...
Clean 2015 Attendees ‘Flip’ for Store Renovation Educational Session
Coin Laundry Association President and CEO Brian Wallace welcomed nearly 350 attendees to the organization's first educational seminar of Clean 2015 at the Georgia World Congress Center in Atlanta. Dubbed "Flip My Laundry," the session was an in-depth look at three...
Digital Marketing
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