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The Laundry Doctor

The Laundry Doctor’s Inbox
Originally posted -Feb 01, 2013 Since I opened my coin laundry, and especially since I started writing for PlanetLaundry, I notice that the Laundry Doctor receives quite of bit of e-mail – from laundry owners and laundry "doers" alike – asking my advice on everything...
Top Targets
Originally posted - Jun 20, 2012 Drive around your marketplace. Most likely, there's a hair salon on seemingly every corner. And hair salons can become great commercial clients. Many salons work with large commercial laundries, due to the great number of dirty towels...
The Doctor’s Diagnoses
Originally posted - Dec 27, 2013 I recently conducted a webinar for the Coin Laundry Association, dealing with commercial stain removal. After my presentation, I received a number of great questions from the attendees, so I thought I would share of few of them here...
Wash With Wally
Wash with Wally: Cloth Napkins, Throw Rugs and More…
I have a commercial client who wants my store to take over the cloth napkin laundry service for his Italian restaurant. I’m not sure what is required to perform a quality service for this specific account. The napkins are red and often will have oil and other food...

Wash with Wally: How to Offset Rising Business Expenses
The laundry industry in our area has been hit with a lot of additional expenses, including a hike in the minimum wage. What should I do? Decrease the water levels in my washers? Cut the time or temperature on my dryers? Raise my vend prices? What’s your opinion?...
Wash with Wally: Oil-Based vs. Water-Based Stains, Uniform Rental and More…
Is there a way of determining whether a stain is oil-based or water-based before I launder the garment? The only way you can determine that is by laundering both types of stains year after year. Visually, there is no way to tell the difference. Some water-based stains...
The Business Mind
Marketing Your Laundry Across Generations
Create Winning Promotional Campaigns by Focusing on Your Specific Customer Base When developing their advertising, many self-service laundry owners often forget that they are attempting to attract customers from a generationally and culturally diversified America. And...
‘Dig Your Well Before You’re Thirsty’
And Five Other Useful Observations on Life and the Laundry Business As I have mentioned before, I am continually intrigued by what thoughtful, introspective and accomplished individuals from all avenues of life have to say. As a result, I continue to collect their...
The Power of Optimism
11 Strategic Steps for Developing a More Positive Outlook on Life and Business Permit me to set the stage for this article with a fascinating true story… The winters in Michigan can be frigid – and the winter of 1994 was no exception. As a result, Dale...
Viewpoint
Clean 2015 Attendance Tops Previous Show
Just two days into Clean 2015 in Atlanta, the laundry industry's biennial trade show has already surpassed the attendance figure of the 2013 event in New Orleans by approximately 5 percent. What's more, the Atlanta show's net square footage of 189,300 square feet is...
Clean 2015 Attendees ‘Flip’ for Store Renovation Educational Session
Coin Laundry Association President and CEO Brian Wallace welcomed nearly 350 attendees to the organization's first educational seminar of Clean 2015 at the Georgia World Congress Center in Atlanta. Dubbed "Flip My Laundry," the session was an in-depth look at three...
Tech Talk: Streamlining Operations Through Technology
The first day of Clean 2015 in Atlanta wrapped up with a standing-room-only presentation by Brian Henderson, who serves as operations manager for Liberty Laundries, his family's three-store chain based in Tulsa, Okla. This packed educational session was held in the...
Digital Marketing
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