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The Laundry Doctor
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Wash With Wally
Wash with Wally: Hair Dye Stains
One of my commercial accounts is a hair salon. Can you tell me the best way to remove dark hair dye from the white towels my client brings to me? Hair dye can be a real problem because different manufacturers use different types of bases for dyes. Some use a metallic...
Wash with Wally: Thoughts on Free Dry
I own a laundry business that has been in my family for 40 years. Although it does well, someone is building a new self-service laundry just a mile and a half away from my store. I've been considering offering free dry. What do you think about this strategy? I think...
Wash with Wally: Sunscreen Stains
Also, Removing Scorch Marks from Dryer Drums and Tackling Tough Iodine Spots I recently had a wash-dry-fold customer bring in several shirts with a distinct rosy stain around the necklines and down the fronts. We've determined that the stains were caused by sunscreen....
The Business Mind
Dealing with Change (No Matter What Life Throws at You)
Change is Omnipresent, and It's Not Going Away - Embrace It! "When we are no longer able to change a situation, we are challenged to change ourselves." - Dr. Viktor Frankl, noted Austrian psychiatrist Did you know that the word "change"is one of the most commonly used...
Watch Your Language
[ Originally posted - Feb 17, 2012 Words are extremely powerful in the world of marketing. In fact, I'd argue that nothing is more important. Every word you choose for your advertising will either help you or hurt you. Not many words are neutral in their effect on...
The Big Ten
Originally posted - Feb 05, 2014 Most people seem to love lists. Maybe it's because we live in an era of overstimulation, especially in terms of information - and lists tend to bring order to the chaos. Perhaps it's because lists help you remember what you have done...
Viewpoint
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Digital Marketing
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