Columns
The Laundry Doctor
WDF 101: Back to Basics
Here's What to Consider Before Launching Your Wash-Dry-Fold Service[This is the first in a series of columns on running a successful wash-dry-fold business.]I've been receiving a lot of phone calls lately from new laundry operators just getting into the industry –...
Kaizen: Get Better at Getting Better
Improve Productivity by Embracing This Japanese PhilosophyYears ago, my good friend and fellow store owner Paul Pettefer and I began work on an employee manual. We wanted to create the best possible set of processes and procedures for our businesses and staff...
Pound Foolish
Here Are a Couple of Unique Pricing Models to Consider That May Help You Present and Market Your Wash-Dry-Fold Business I'm always looking for different ways to market and develop a wash-dry-fold service. So, this month, I'd like to discuss a couple of ideas that are...
Wash With Wally
Wash with Wally: Cleaning White Dress Shirts
I recently washed and dried a load of white dress shirts. When these shirts came out of the washer, they were bright white. However, after drying them, they had all turned yellow. I’ve never had this problem before. What can I do to prevent this from reoccurring? And...
Wash with Wally: Selecting the Perfect Laundry Site
I’m interested in building a new laundromat. I have two locations, but I feel that I have time to handle a third store as well. My first two laundries were built by the previous owners, so I’m not very familiar with the due diligence process of knowing how to properly...
Wash with Wally: Battling Bleach Stains
A few of my drop-off laundry customers have complained about small bleach spots on their clothes. However, we don’t use bleach on their clothes, nor do we place the garments where bleach could be splashed on them. The only thing I can think of is that maybe the bleach...
The Business Mind
What, Me Worry?
You’ll Never Eliminate Anxiety from Your Business Life, But Here’s How to Control It “Stop worrying about what can go wrong, and get excited about what can go right.” I’m confident you’ll agree that owning a business such as (but not limited to) a laundromat can be,...
Are You a Procrastinator?
The Time You’re Wasting is Costing You Money, Customers and the Opportunity to Reach Your Full Potential While attending Michigan State University as an undergraduate, I served as the student manager of the varsity tennis team. One particularly freezing January...
Coming to Their Senses
Leverage the Five Senses to Impact Consumer Behavior As members of the human race, we all experience the world largely through our senses. And, by the way, so does the animal kingdom. However, unlike animals, we also boast well-developed intellectual skills that can...
Viewpoint
Working Together for a Stronger Industry
As my chairmanship on the Coin Laundry Association Board of Directors comes to a close, I want to reflect on both my personal growth and evolution… as well as that of the CLA. The CLA, which works to grow and better the vended laundry industry, is ever-changing to...
A New Laundromat in the Neighborhood?
Not that long ago, I had a competitor build a store right across the street from me. Literally, I could stand at the front door of my laundromat and throw a rock through his window. (Just for the record, I didn’t.) Fortunately, it takes a while to build a store from...
Good for the Community, Good for Business
For two days this past March, the somewhat esoteric worlds of early-childhood education and library science intersected with the pragmatic, bottom-line business of laundromat ownership. Strange bedfellows, indeed. It’s a partnership that, at first glance, maybe...
Digital Marketing
Marketing During Times of Crisis
Some Promotional Do’s, Don’ts and Considerations as We All Try to Navigate the COVID-19 Crisis It’s easy to get downhearted about the state of the world in the middle of COVID-19’s madness. With social distancing measures, self-quarantines in place and a heightened...
Traditional vs. Digital
What Marketing Methods are Right for Your Laundromat in 2020 and Beyond? Digital marketing is the future, right? As someone on the frontlines of digital marketing for the laundry industry, I certainly believe that to be true – but that doesn’t mean you should change...
Deconstructing the ‘App’
Three Types of Apps Any Business Can Use – Even Yours When you hear the word “app,” you probably think about something on your phone that has a pretty specific use. Something like the Facebook app or your bank app. They’re useful and handy – but, ultimately,...