PlanetLaundry Podcast
America’s #1 Resource for Vended Laundry News & Info
PlanetLaundry is the official publication of CLA and is trusted by thousands of laundry professionals to deliver the latest news and industry-specific topics.
Get Sales Out of Your Online Marketing Setup
Six Steps to Properly Setting Up Your Sales FunnelWhen laundry owners contact me about increasing their wash-dry-fold businesses, converting more foot traffic or getting their pickup services off the ground, one of the first things I look at is whether or not their...
Get Sales Out of Your Online Marketing Setup
Six Steps to Properly Setting Up Your Sales FunnelWhen laundry owners contact me about increasing their wash-dry-fold businesses, converting more foot traffic or getting their pickup services off the ground, one of the first things I look at is whether or not their...
Business Bio: McPherson Express Laundry Center
Todd and Debra Whitehill Evan Whitehill Tom Aumiller McPherson Express Laundry Center McPherson, Kan. Before Getting into the Laundry Business… Todd and Evan Whitehill also own an independent insurance agency. Tom Aumiller is a facilities manager. And Debra...
Headlines
Positioned for Success
How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...
Open for Business
For the grand opening of its Canadian flagship location, Lululemon – the popular yoga-inspired athletic apparel company – offered free merchandise to the first 30 people to run naked through its new retail outlet. As you can imagine, the media was all over this...
Wash with Wally: Six Key Elements of a Profitable Laundry
I'm in the process of building a self-service laundry. I have never been in this type of business before, so I'd like to know what laundry customers want, what attracts them and what keeps them coming back. In my opinion, there are six main elements that your new...
Building Your Dream Laundromat
What to Consider When Constructing Your First Laundry Business The key to getting through the buildout or construction phase of your vended laundry project can be quite simple. Just hire an experienced, licensed general contractor who already has a couple of...
Changing the Game
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
Changing the Game
Today's Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
Whirlpool Corporation Showcases Renovated Manufacturing Facility
Company Rolls Out New Line of Maytag Multi-Load Washers Geared Toward Vended, OPL Markets Whirlpool Corp. Commercial Laundry leadership recently took Maytag Commercial Laundry customers, several Massachusetts government officials and members of the media on a...
Unilever Confronts the ‘Chairdrobe’
Marketers at consumer goods giant Unilever are focused on what they’re calling the “chairdrobe.” It’s that heap of lightly worn clothes draped over chairs in more and more bedrooms these days, often crumpling people’s “go-to garments.” It’s a familiar sight in the...
Eastern Funding Hosts Laundry Improvement Workshops
Eastern Funding recently hosted two laundromat improvement workshops in Los Angeles and Anaheim. More than 90 industry participants, consisting mainly of laundry owners and prospective investors, spent time discussing various topics impacting the industry, including...
Huebsch Names Store Owner of the Quarter
Huebsch has named multi-laundry operator Michael Finkelstein its Store Owner of the Quarter. Finkelstein's newest Laundry Land location in Portsmouth, Va., delivers a level of excellence that rises above others in his market, which has been Michael's commitment since...
True Enough!
Seven Business (and Non-Business) Truisms That Can Be Applied Directly to Your Laundry Operation Virtually everyone you run into knows something you don’t. Think about that for a moment. With more than 300 million people in the United States, there are literally...
Building Strong Connections
More meetings in more places for more people. This is the goal of the reinvented affiliate program and the new meeting concept that the Coin Laundry Association is excited to launch. In the May 2018 issue of PlanetLaundry, CLA President and CEO Brian Wallace wrote the...
SPONSORED CONTENT
This Month's Issue
- Tech on the Rise: How Operators Are Using Innovation to Run Smarter, Faster Laundromats: From AI phone systems to real-time data tracking, operators and suppliers share how technology is reshaping the modern laundry business and what’s coming next.
- Business Profile: Delivering a Superior
Laundry Experience - Member Spotlight: Rick Rome –
Innovating Laundry, One Customer at a Time - Guest Column: How AI Changed Google Reviews (What Laundromat Owners Need to Know)
- And More…
THE LATEST ON LAUNDROMATS
Industry News
First Tide Laundromat Opens in Chicago
The first Tide Laundromat recently opened for business in Chicago, on the city’s far north side. According to the Procter & Gamble brand, it is a part of Tide’s strategic focus “to bring innovation and new technologies to the out-of-home laundry services...
Cents Announces $4.25M Financing Round
Cents, a leading business management and in-store operations platform for laundromat owners, recently announced a $4.25 million financing round. The round was led by Bessemer Venture Partners, with participation from Newfund Capital, Riverpark Ventures and 1517 Fund....
HappyNest Launches Fresno Location
Laundry pickup-and-delivery service HappyNest has expanded its operations into Fresno, Calif. “California became a big growth market in the fourth quarter of 2020 and that expansion is continuing into 2021,” said HappyNest founder John MacKrell. “We are excited to...
RKU Standard Acquires Standard Change-Makers
RKU Standard Inc. – under the direction of Rob and Kathleen Unterborn – has purchased Standard Change-Makers Inc. from the McNutt family, which has owned the currency changer manufacturer since its founding in 1955. Standard Change-Makers was established by James R....
CLA, LaundryCares Name Project Manager
The Coin Laundry Association and its charitable organization – the LaundryCares Foundation – jointly have named Tanisha Moore as project manager. Moore, who joined the CLA in 2015, has served the association in various managerial roles, from membership services to...
FROM YOUR FAVORITE INDUSTRY EXPERTS
Columns
The Laundry Doctor
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The Business Mind
Blaze a Trail
Originally posted - Apr 14, 2014 Extremely successful individuals in any industry have always fascinated me because they're significantly different from the rest of the pack. They dramatically stand out. They're not part of the herd… they're the ranchers. They blaze...
Wash With Wally
Wash with Wally: Spray Spotters
Originally posted - Aug 13, 2014 I do a lot of drop-off laundry at my store and was looking for a good spray spotter. Do you have any recommendations? Yes, I would get Liquid Wisk. This product is good on food stains, some inks and some light oils. It is probably one...
Viewpoint
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Digital Marketing
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Strategic Corporate Allies Program
Our Strategic Corporate Allies support CLA’s mission through advocacy, education, and innovation to strengthen the industry, advance our members’ businesses, and prepare the next generation of laundry professionals for the future.
Interested in becoming a Strategic Corporate Ally of CLA? Contact President & CEO, Brian Wallace via email at [email protected] or call (630) 491-0499.
