Columns
The Laundry Doctor
Making the Call
How to Prepare for Sales Calls with Potential Commercial Clients In my last column, I discussed some of the profitable niches available to self-service laundry owners within the vast realm of commercial laundry accounts. This time, I'd like to follow up on that...
Find Your Niche
Take Advantage of Large Commercial Laundries Inherent Weaknesses to Develop Your Own Commercial Accounts Business Having just returned from this year's Clean Show in Atlanta, I was encouraged by the number of self-service laundry owners who introduced themselves to me...
Building Relationships
Here are Three Ways to Develop a Rapport with Business Owners Who Can Help Grow Your Commercial Accounts Service Once you've decided to commit to breaking into the commercial accounts segment of the laundry business, the most important factor to realize this that you...
Wash With Wally
Wash With Wally: Vend Pricing, Flooring Options, and More…
I want to increase the vend prices on my washing machines. What is the best method for making these changes? The best way to increase your washer prices is to raise the pricing on one size of washer at a time. For example, increase the cost of your 50-pound machines...
Wash With Wally: Assessing the Value of Your Laundry Business
I have been in the vended laundry business for more than 30 years, and I’m now ready to retire. My question is how to establish a fair selling price. I own the building and the business. How do I value each? The first step is to get a bank appraisal on your property....
Wash With Wally: Keeping Your Drain Line Clear
Is there a chemical and/or preventive maintenance procedure that will keep our main drain line clean? Occasionally, we experience a backup of water, which seems to be due to a buildup of a black greasy residue within the line. Would you recommend a periodic flush of...
The Business Mind
Better Living Through Science
Four Research Findings Sure to Benefit You and Your Laundry Business With an advanced degree in clinical psychology and being a member of the American Psychological Association, I am a regular reader of a number of technical journals in the field. Not surprisingly,...
Truth or Consequences
Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth." – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that...
Positioned for Success
How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...
Viewpoint
Excellence in Laundry: Silent Auction
The 2016 Excellence in Laundry Conference, to be held at the Ojai Valley Inn & Spa in southern California, will feature a silent auction from 12:00 p.m. to 7:00 p.m. on May 18. This auction will serve to benefit the Coin Laundry Association's LaundryCares...
Excellence in Laundry: The Speakers Speak Out
In advance of this year's Excellence in Laundry Conference, PlanetLaundry has interviewed all three of the event's business presenters. Here are a few excerpts from those past interviews, as well as perhaps a look at what the future may hold for today's self-service...
Unlocking Doors of Opportunity
CLA Hosts Third Excellence in Laundry Conference in Southern California In 2012, the Coin Laundry Association hosted the first-ever Excellence in Laundry Conference. It was a unique event that brought some of the self-service laundry industry's most successful...
Digital Marketing
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.