Columns

The Laundry Doctor

The Three ‘P’s of Wash-Dry-Fold

Packaging, a Personal Touch and a POS System are Keys to Boosting Your Drop-Off Laundry Business In the next five years, you may not recognize the wash-dry-fold business. It very likely will be growing significantly in just about every market. Most of this growth will...

Wash With Wally

The Business Mind

Tell Your Story

How to Grow Your Laundry Business Through the Art of Storytelling "Great stories happen to those who can tell them." - Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of allowing...

Pulling the ‘Trigger’

Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...

Creating a Buzz

Here's a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even "business" itself (at least as we are familiar with it these days),...

Viewpoint

In the Service of Others

As we wind down the selection process for the Coin Laundry Association's 2017 Board of Directors, I'm reminded of the many directors who have donated their time and talents to this organization over the years. Our Board does so much more than just oversee the...

Is Now the Time to Upgrade Your Laundry?

Laundry owners got an early Christmas present this past December, when the Protecting Americans from Tax Hikes Act of 2015 was signed into law. This new law permanently (until further notice, at least) expanded the Section 179 deduction limit to $500,000....

Investing in Customer Service Yields Real Value

"The customer is always right." - Marshall Field When I cite the quote above about the customer always being right, you might be quick to caution "you haven't been to my laundromat!"Well, I see this well-worn adage as aspirational, if not requiring some suspension of...

Digital Marketing

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