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The Laundry Doctor
The Laundry Doctor’s Inbox
Originally posted -Feb 01, 2013 Since I opened my coin laundry, and especially since I started writing for PlanetLaundry, I notice that the Laundry Doctor receives quite of bit of e-mail – from laundry owners and laundry "doers" alike – asking my advice on everything...
Top Targets
Originally posted - Jun 20, 2012 Drive around your marketplace. Most likely, there's a hair salon on seemingly every corner. And hair salons can become great commercial clients. Many salons work with large commercial laundries, due to the great number of dirty towels...
The Doctor’s Diagnoses
Originally posted - Dec 27, 2013 I recently conducted a webinar for the Coin Laundry Association, dealing with commercial stain removal. After my presentation, I received a number of great questions from the attendees, so I thought I would share of few of them here...
Wash With Wally
Wash with Wally: The Keys to Cleaning White Items
At my laundry, we do a lot of commercial and residential drop-off laundry. Unfortunately, I have a tough time getting white socks to look really white. Any suggestions? Also, we wash white towels for a local physical therapist. We routinely receive towels with makeup...
Wash with Wally: Replacing Old Washers, Installing Tankless Water Heaters and More…
I’m in the process of replacing my old washers with new energy-efficient units. What are the advantages and disadvantages of these new machines, and will I really save money on my utilities? Yes, you will save money on your utility costs. The new washers have more...
Wash with Wally: Vetting a Laundry Purchase, Eliminating Rinse Cycles and More…
The price of water in my area is ridiculously high and still rising. My washers are set to offer a pre-wash, a wash and three rinses. But I’m thinking of eliminating either the pre-wash or one of the rinse cycles. What do you think? My first thought would be to...
The Business Mind
‘No Tears in the Writer, No Tears in the Reader’
Current Research into the Human Brain Has Begun to Explain How and Why Customers React to Marketing Messages in the Way They Do "As regarding advertising, you've got to say it in such a way that people will feel it in their gut, because if they don't feel it, nothing...
Did You Hear the One About… ?
Here Are Three Examples of the Many Business Lessons That Can Be Derived From Everyday Humor Over the years, I've noticed that instructional philosophies on life and business are very often hidden within humor and jokes - and these "lessons"(as well as the amusement...
Fine-Tune Your Message
Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing "Before you can have a share of market, you must have a share of mind" – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to "disturb the...
Viewpoint
A Healthy Obsession
As it is with many, if not most, small-business owners, I'm almost obsessive when it comes to tracking the financial health of my business. From the beginning, I have insisted on collecting daily – first at one location, and now three. Fortunately, with two sons...
Sharpen Your Business Focus in 2015
January 2015 It's my pleasure to be able to serve as your chairman of the Coin Laundry Association's Board of Directors for 2015. I've spent the last 10 years on the board and have had the opportunity to meet many successful people in our great industry – store...
The More People …. The More Dirty Clothes
"Demography is destiny." - William H. Frey, author of "Diversity Explosion: How New Racial Demographics are Re-making America" In the midst of the New Year's Eve hoopla, I came across a tweet in my Twitter timeline from the U.S. Census Bureau. The message exalted the...
Digital Marketing
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