Columns
The Laundry Doctor
Community Service
Orginally posted - Jan 02, 2013 Your laundromat is a crucial part of the neighborhood in which it's located. And, as a small-business owner, you need to recognize this fact and do what you can to strengthen that bond with those within your community. Whenever I look...
Warming Up to Cold Calls
Originally posted - May 04, 2012 If you're serious about growing the commercial accounts segment of your laundry business, you can't avoid it - eventually, you're going to have to make cold calls on potential clients. Some laundry owners have their drivers handle...
Reflecting on Injecting
Originally posted - Feb 10, 2014 In past columns, we've discussed all of the different types of products and chemicals than can be used to successfully handle heavy-duty commercial accounts, as well as to service some of the more challenging wash-dry-fold orders. With...
Wash With Wally
Wash with Wally: Replacing Old Washers, Installing Tankless Water Heaters and More…
I’m in the process of replacing my old washers with new energy-efficient units. What are the advantages and disadvantages of these new machines, and will I really save money on my utilities? Yes, you will save money on your utility costs. The new washers have more...
Wash with Wally: Vetting a Laundry Purchase, Eliminating Rinse Cycles and More…
The price of water in my area is ridiculously high and still rising. My washers are set to offer a pre-wash, a wash and three rinses. But I’m thinking of eliminating either the pre-wash or one of the rinse cycles. What do you think? My first thought would be to...
Wash with Wally: Tackling Oil and Grease, Cleaning Cuffs and Collars, More…
We have a customer who needs to clean very oily, greasy clothes from oil field workers. What detergent or other chemicals are needed to do this job properly? There’s are a couple of key factors to removing oil and grease from garments, especially if those stains...
The Business Mind
‘No Tears in the Writer, No Tears in the Reader’
Current Research into the Human Brain Has Begun to Explain How and Why Customers React to Marketing Messages in the Way They Do "As regarding advertising, you've got to say it in such a way that people will feel it in their gut, because if they don't feel it, nothing...
Did You Hear the One About… ?
Here Are Three Examples of the Many Business Lessons That Can Be Derived From Everyday Humor Over the years, I've noticed that instructional philosophies on life and business are very often hidden within humor and jokes - and these "lessons"(as well as the amusement...
Fine-Tune Your Message
Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing "Before you can have a share of market, you must have a share of mind" – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to "disturb the...
Viewpoint
Sharpen Your Business Focus in 2015
January 2015 It's my pleasure to be able to serve as your chairman of the Coin Laundry Association's Board of Directors for 2015. I've spent the last 10 years on the board and have had the opportunity to meet many successful people in our great industry – store...
The More People …. The More Dirty Clothes
"Demography is destiny." - William H. Frey, author of "Diversity Explosion: How New Racial Demographics are Re-making America" In the midst of the New Year's Eve hoopla, I came across a tweet in my Twitter timeline from the U.S. Census Bureau. The message exalted the...
Open for Business
Originally posted - Jan issue/2012 You've searched far and wide for that perfect laundry location or undervalued existing laundromat. You've met with every distributor and examined each manufacturer's spec sheets with a fine-toothed comb before selecting your new...
Digital Marketing
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